Blooming Success: How Baraka Roses Cultivated a Global Digital Presence
Baraka Roses is a family-run flower farm located in Ngorika, Nyandarua County, Kenya, approximately 200 km from Nairobi. Established in 2011, the farm operates at an altitude of 2,250 meters above sea level, which provides an ideal micro-climate and soil conditions for cultivating premium-quality roses. With over 14 years of experience in the floriculture industry, Baraka Roses produces over 20 varieties of roses, each with a head size of 5cm or more.
Client
Baraka Roses, Ngorika
Webstite
Services Offered
Social Media, Web Design, SEO Optimization
120%
Growth in Email Open Rates
60%
Increase in Click-Through Rates
45%
Reduction in Unsubscribe Rates
30%
Increase in Sales Conversions
Introduction
Baraka Roses, a family-owned flower farm in Ngorika, Kenya, known for its premium-quality roses, aimed to expand its global reach and strengthen its digital presence. Despite its exceptional products, the farm faced challenges in effectively communicating its brand story and connecting with international buyers. Catalysty was brought on board to create a compelling digital strategy that would elevate Baraka Roses’ online presence.
Challenges
- Low Engagement Rates: Social media posts were not engaging the target audience, leading to limited interaction.
- Inconsistent Branding: The farm’s social media profiles lacked a cohesive visual identity and storytelling approach.
- Limited Reach: Baraka Roses struggled to reach international buyers and florists.
- Conversion Issues: While the farm had a strong reputation, its online presence was not translating into increased inquiries or sales.
Solutions
- Native Wave Media developed a customized digital strategy to address Baraka Roses’ challenges:
- Conducted a thorough audit of the farm’s social media and website performance, identifying key areas for improvement.
- Created a unified branding strategy, including a fresh visual identity and a storytelling approach that highlighted the farm’s heritage, sustainability practices, and premium products.
- Produced high-quality content, such as videos showcasing the rose cultivation process, testimonials from satisfied clients, and stunning visuals of the farm’s 20+ rose varieties.
- Launched targeted ad campaigns on LinkedIn and Instagram to reach florists, event planners, and wholesalers in Europe, the UAE, and Australia.
- Introduced interactive campaigns, such as “Meet the Growers” live sessions and “Rose of the Month” features, to engage the audience and build trust.
Project Results
- Social media engagement increased by 180%, with higher interaction rates on posts and stories.
- A consistent and compelling brand identity was established, making Baraka Roses stand out in the competitive floriculture industry.
- The farm’s follower count grew by 90%, including a significant increase in international followers.
- Social media-driven inquiries and website traffic increased, resulting in a 30% rise in sales and new partnerships with international buyers.
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