Revamping Bahari Beach Hotel's Digital Presence
Bahari Beach Hotel is a 4-star beachfront hotel located along the palm-fringed Nyali Beach in Mombasa, Kenya. Known for its elegant architecture inspired by traditional Swahili villages, the hotel offers 100 air-conditioned rooms with en-suite bathrooms, private balconies, and options for sea, garden, or pool views. Amenities include an outdoor swimming pool, a spa and wellness center, a fitness center, and a restaurant serving a variety of dishes.
Client
Bahari Beach Hotel
Webstite
Services Offered
Social Media, Web Design, SEO Optimization
120%
Growth in Email Open Rates
60%
Increase in Click-Through Rates
45%
Reduction in Unsubscribe Rates
30%
Increase in Sales Conversions
Introduction
Bahari Beach Hotel, a luxurious 4-star beachfront property in Mombasa, Kenya, sought to enhance its digital presence to attract more international and local guests. Despite its stunning location and premium amenities, the hotel faced challenges in leveraging social media and their web presence to drive bookings and engagement. They partnered with Native Wave Media to revamp their digital strategy and establish a stronger online footprint.
Challenges
- Low Engagement Rates: Social media posts were not resonating with the target audience, resulting in minimal interaction.
- Inconsistent Branding: The hotel’s social media profiles lacked a unified visual identity and tone, making it difficult to stand out.
- Limited Reach: The hotel struggled to reach potential guests beyond its existing customer base.
- Conversion Issues: While the hotel had a steady flow of website traffic, it was not translating into direct bookings.
Solutions
- Native Wave Media implemented a tailored social media strategy to address Bahari Beach Hotel’s challenges:
- Conducted an in-depth analysis of the hotel’s current social media performance, identifying gaps and opportunities.
- Developed a cohesive branding strategy, including a refreshed visual identity and a consistent tone of voice that reflected the hotel’s luxury and Swahili-inspired charm.
- Created high-quality, engaging content, such as stunning visuals of the beachfront, behind-the-scenes videos of the spa and restaurant, and user-generated content from happy guests.
- Launched targeted ad campaigns on Instagram and Facebook to reach travelers interested in beach vacations and luxury stays.
- Introduced interactive campaigns, such as “Win a Weekend at Bahari Beach Hotel,” to boost engagement and attract new followers.
Project Results
- Social media engagement increased by 200%, with a significant rise in likes, comments, and shares.
- A consistent and recognizable brand identity was established across all platforms, enhancing the hotel’s appeal.
- The hotel’s follower count grew by 120%, reaching a broader audience of potential guests.
- Social media-driven traffic to the hotel’s booking platform increased, resulting in a 40% rise in direct online bookings.
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