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Social Media Management Tools

Top 10 Best Free Social Media Management Tools

9 Min Top 10 Best Free Social Media Management Tools Written By Erick Kung’u Date 02 Feb 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Top 10 Best Free Social Media Management Tools If you are a small or medium business, this is your cup of tea. Cutting costs is reasonable but never at the expense of quality. That is why I have compiled 10 freemium social media management tools you can use. Postly If your budget is under 10$ then this is for you. With just $9 per month, you get access to an unlimited number of scheduled posts. However, if you decide to go with the free plan, you will have access to only 5 monthly posts. It’s still better than nothing. Other features for both the free and the $9 packages include; 10 Social accounts Unlimited users 1 workspace Socialbee With Socialbee, you will be able to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok). Additionally, you can categorize your posts into different categories and then automatically post them on all your social at once. Other features include; Reporting & analytics to analyze the performance of your accounts. Create beautiful designs for your posts through their Canva integration when in post-editor mode. You can also benefit from 10 more integrations in the app. Categorize your posts into different categories and then automatically post them on all your socials at once. Recycle evergreen posts or expire time-sensitive content. Content curation through RSS Feeds. Real-time preview of your upcoming posts. Use the URL shorteners to track your links. Have multiple workspaces and team collaboration features. It’s got 3 packages, with a starting price of $19 per month and a 14 free day trial, and a 30-day money-back guarantee. Hootsuite We can’t talk about social media management tools without mentioning Hootsuite With 15 billion users, that’s credit enough to let you know how useful this tool is. Some of its most amazing features are; Hootsuite has the capacity of managing accurate content and also schedule it for any time you want You can also measure the performance and business analytics of your websites by using it. The option for keeping the posts by using this tool is available in bulk. It can manage over 35 socials With the help of brand mentions and the easy availability of tags, you can easily keep an eye on the trends. The professional plan starts from $19 per month. For the team plan, you have to pay $99 per month. Both of these plans have a free trial of 30 days. I honestly would recommend the professional plan for medium-sized businesses. Buffer The best thing about Buffer is the exceptional customer support service experience. It also provides an exceptional opportunity for team collaboration, suite publishing, and management of engaging content. The catch with this tool is the price is affordable depending on the number of channels you want to operate. The essential and team packages go for $5 and $10 respectively. By taking advantage of these 2 packages, you can access; Analytical tools Landing page builder Planning and publishing tools Unlimited team members and clients(only in the $10 package) Easy, clear, exportable reports(only in the $10 package) Draft collaboration tools(only in the $10 package) Haiku Deck This tool is better fitted for content repurposing. It’s all about using the same content in different formats, for example, creating an Infographic, video, or slideshow while using content from some of your blog posts. Perfect for B2B marketing. For $10 per month, you get access to the basic features plus; Unlimited deck creation Custom branding Youtube search and embed Powerpoint image search add-in Privacy control for your presentations Download files for offline viewing, printing, and editing Tweet Deck If you are using Twitter for your business, then this tool is for you. It’s a real-time tracking and organizing tool. You can set up real time-tracking for tweets with your target keywords or topics. You can also create separate columns for Likes, Mentions, or Trending Topics. Social pilot With Socialpilot you can connect all your social profiles on one dashboard. You can start posting on each of the social networks from one unified interface. With $5 per month for the basic plan, you get to enjoy Social media analytics 250 scheduled posts 50 posts per day 10 Socials Content discovery and suggestions 5 RSS feeds Perfect for Small agencies. Meet Edgar Automation is a big part of MeetEdgar. It can automate when posts get published, but it also automates writing posts. It does this by finding trending texts and quoting them in your posts. It also lets you A/B test content, get weekly reports sent to emails, and finally, offers great user support to its subscribers. For $29 per month, the features available include; 5 social accounts Additional Social Accounts – $4.99 Unlimited scheduled posts 10 weekly automation 4 content categories 20 team members Perfect for side hustlers and Startups. Later Best used for a visual content calendar and scheduler. Currently, the tool is highly focused on Instagram and Pinterest. However, not very suitable for Facebook marketing. Perfect for solopreneurs on Instagram Another downside is that It does not have a social inbox or an RSS integration but it does provide an analytics feature to optimize your content planning. Coschedule This one is for bloggers and content writers. The bulk of the tools is divided into packages that start with a simple blog calendar. The next packages are a marketing calendar and a marketing suite. The blog calendar is great for WordPress. It also covers the major social media platforms. With easy drag-and-drop tools, you can manage your Google Docs, WordPress, Facebook, and Twitter accounts in a single dashboard. The marketing calendar lets your team plan and schedule social posts. There are also tools for content curation and an asset

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How to Use Social Media to generate potential clients

6 Min How to Use Social Media to generate potential clients Written By Erick Kung’u Date 24 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave How to Use Social Media to generate potential clients Have you ever found yourself lost despite exposing yourself to the vast ocean of digital marketing knowledge? You have the SEO basics grounded, various social media accounts, and a website set up but still have low conversions, engagement, and traffic and think something is amiss. Well, that’s what makes starting a business bittersweet, and such moments help build the foundational traits that are important in the life cycle of your business and life. . So today, we get to dive into the social media tactics you need to boost lead generation. Think about marketing like a funnel. The basic function of a funnel is to guide substances into the desired container. The same case applies to a marketing funnel, it is designed to engage a target market from the point of first contact to the point of purchase. Social media being part of marketing covers helps keep clients engaged and hence drives up traffic and brand promotion which in turn is crucial in gaining potential customers. But where do we begin? Launch Compelling Offers (The Bottom of the funnel) The right incentives always get people’s attention. Take for instance the free webinars that Africa’s pocket does. Their specialty is financial freedom, a high-demand program, especially in our current economic strife. From the webinars, you get free information on savings, investments, and even a snippet of what you stand to gain from their platform. From the webinars, they can promote their brand, drive up traffic to their website and acquire potential clients interested in their services. Discount codes, case studies, or free trials also offer compelling offers. Testimonials (The Middle of the funnel) Testimonials serve as factual evidence of your brand value. According to research done by Wyzowl, 2 out of 3 people are more likely to buy your services/products after reading or watching video testimonials. We can take a look at the testimonials going around for crochet wigs company. There have been a lot of people sharing the scam they went through when they bought their products. A potential customer would steer away from the business once they hear such reviews. However, the reviews on Gilbeys make it the go-to poison for most Kenyans. Yes, I know these 2 examples lie in different categories but you have got to admit they shed a light on how testimonials are a double-edged sword. The more positive testimonials you get, the better your brand image and value gets. Email Marketing (The Middle of the funnel) This is the perfect tool for retargeting and engaging more with those that were interested in your compelling offer. Why? Because you get to nurture them through personalized, creative, strong email campaigns. Let’s look more into Africa’s pocket marketing strategy. Webinars require registering, right? Well, if one webinar had 50 participants and out of that 20 are new, that’s 20 potential customers to nurture. Imagine how many potential customers you can have from each free webinar you host. It’s an endless supply to tap into. Africa’s pocket sends out newsletters to those participants to keep them engaged and discount offers when launched. Of course, having the option to unsubscribe is guaranteed. After all, customers are like kings to businesses. Gated content offers (The Top of the Funnel) Africa’s pocket courses can be considered gated content because you have to pay to access them. Same case with skillshare and Linkedin learning. With skillshare, you get a 7-day free trial, enough time to sample the benefits before settling on a payment plan. With this strategy, you can use the highly specific targeting options of paid social ads to show your audience offers that are tailored to capture their interest. Using retargeting ads Retargeting depends on different scenarios. You could want to retarget those who only visit your blog on specific content or someone who clicked on your service page but didn’t fill out a form. Facebook has a feature that sets them apart from other ad networks and can deliver you leads. From all the data gathered from email, Facebook, and Instagram insights, segment your audience based on the scenarios they fall under. You can use video ads, special offers, and promotions to convert non-converting leads. Using Chatbots and messenger campaigns Chatbots have made engagements more efficient and effective as its a 24/7 customer support system. For example, Tidio has various features like automated responses based on inquiries and campaign settings to promote a product on a web page. The key is to make the ad compelling enough to click then it is up to you to nurture them into conversion on the chat. Facebook Messenger is also a great tool to use for engagement purposes. With 1.2 billion users, 26.5% of Kenyans are on Facebook according to the 2022 digital report. With this in mind, you have access to the local and global market to cultivate to your liking. Influencer Marketing Influencer marketing is a booming sector nowadays. Look at Joy Kendi and Azzaid number of Ads they are on. You know they are famous for different things but the products they back up sell well and that’s the ultimate goal for all businesses. Of course, the influencer is compensated for their work, making it a win-win tactic. P.S: You can do a live event with an influencer on set to promote brand credibility, sell and engage all in one session. The Roundup From offering discounts, gated content, email marketing, and retargeting to influencer marketing, a good social media strategy can boost the growth of a business yearly, putting you on par or past your competitors. It’s a matter of access to resources and budget. And that’s where we come in. With your interests at heart, we will use your customized content to engage

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