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Quick moving products to sell online

Leave a Comment / Digital Marketing, E-Commerce /

5 Min Quick moving products to sell online Written By Erick Kung’u Date 27 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Quick moving products to sell online *DISCLAIMER* Business whether online or offline needs a lot of effort and good strategy to grow. Now that we have that out of the way, in your opinion what are most Kenyans into now? I bet the first thing to come to mind was clothing. Or was it alcohol? According to the E-commerce market report, there are 5 categories to be on the lookout for. Electronics & media(largest), fashion, furniture & appliances, toys, hobbies,& DIYs, food & personal care. Electronics account for 41% of the eCommerce revenue in Kenya, fashion 31%, furniture & appliances 13%, toys, hobbies & DIYs 8% & food and personal care 7%. Characteristics of the best E-commerce product. Unique and exciting. By setting yourself apart from your competitors, your business will generate repeat customers as well as a reputable brand. Take Miniso as a case study. They have affordable, unique products ranging from home decor to cosmetics and electronics. They cater to different needs at a reasonable price. Reasonable price. Most customers look at the quality and price of a product. When both are assured, the business is set to thrive when marketing strategies are applied. Scarce. The more unattainable a product is, the more valuable it becomes. Easy to store and ship. Convenience is everything nowadays. We get deliveries, be it groceries, food, beverages, or clothes. That’s why companies such as Jumia, Sky garden, and Pick-up mtaani came up. They offer affordable delivery options that fit your schedule. What are the top E-commerce products? Electronics. There is a wide variety of products to tap into in this category. Phones(Popular brands like Samsung, Tecno, Iphones, Oppo, Infinix, or Huawei), phone accessories, phone cases(Silicone), power banks, and camera lens kits or accessories (like tripods, ring lights, or handheld gimbal). With influencer marketing rising up, the types of equipment necessary to become a successful influencer would be in high demand.  In addition, the gaming and anime industries have been getting more buzz from youths. Venturing into CPUs, gaming components, computer hardware & software will be a good startup business. Fashion. Ex-UK thrift shops are on the rise. Brand names like Shein are now easy to buy thanks to APS and AliBaba. For AliBaba, bulk clothes and jewelry shopping has made it easier for small businesses to source global products. When it comes to fashion, some of the thighs you need to think about are; your target audience, demographic, delivery process, and payment process. Always keep in mind the customer journey should be seamless. Furniture and Appliances. The more technology advances, the more we evolve alongside it. Meaning appliances such as washing machines, vacuum cleaners, and smart TVs will be a common feature in most houses. Wireless technology is also a thing to consider when filtering the products to stocks for your business. For furniture, consider things like functionality, sustainability, color, and design. Beauty products. It’s no secret that we are becoming more aware of what we consume. The switch back to organic and eco-friendly products has made businesses also switch up and be more sustainable. That is why businesses like Buke, Sheth Naturals, and Glow Secrets are thriving. Between the 3 companies, you can sample local and global products that are cruelty-free and Vegan. Making your own beauty products like body butter is also one way to go about it. Businesses like Native Wave Media can build your website, digital marketing, and connect you to reputable branding businesses for your packaging. Home Gardening and Decor. Thanks to COVID, we now have hybrid and remote types of Jobs, which means we get to be more at home compared to the previous years. Coupled with the Eco-friendly movement, home gardening, and DIY decor ideas are booming, perfect for plant lovers and interior design fanatics. Items like decorative mirrors, pampas grass, macrame, or vases are good starter packs. Board Games. As a Kenyan, I love drinking games and stocking every type of game out there for different occasions if you catch my drift. My go-to games are card games, Jenga, Pictionary, Truth or drink, and flip a cup. What’s your go-to drinking game? DIYs. I’m always looking for new hobbies to try out by myself or with friends. Pottery classes, painting, candle and soap making, or upcycling my wine bottles. Everyone is always in search of a new hobby, so why not invest in them? Food. You can never go wrong with this item unless you are like me, a terrible cook and a foodie. For foodies, blogging and vlogging about it is a win-win situation. You get to sample delicious cuisines and cash in. As for the gifted chefs of this world, experimenting and pairing different dishes inspired by your life experiences or a movie can be satisfying and profitable, don’t you think so? Take a look at Shokudo, a fairly new Japanese-inspired restaurant. I love the fact they have vegetarian options and the bakery section is to die for! Go check them out, trust me the ambiance and the food will not disappoint. Summary. From the 8 listed produced, which is your main product? Will you capitalize on electronics since it’s the most significant moving product in Kenya? Or will you opt for DIY studios, food, or beauty products? Bear in mind, as we are becoming more environmentally conscious of our consumption, your business or business idea should be sustainable, unique, and affordable. By Grace Mwarania. Read More Understanding Google Analytics: How to Use Data to Improve Your Campaigns 5 Min Understanding Google Analytics: How to Use Data to Improve Your Campaigns Written By Erick Kung’u Date 20 Apr… The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy 5 Min The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy Written By Erick

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How SEO will massively benefit your business

Leave a Comment / Digital Marketing /

9 Min How SEO will massively benefit your business Written By Erick Kung’u Date 20 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave In today’s digital world, every business strives to establish a strong online presence. And to do so, they need effective marketing campaigns to reach out to their target audience. But how do you assess the success of your marketing campaigns? Google Analytics holds the answer. Google Analytics is a free web analytics service that provides detailed insights into website traffic and user behavior. It is a powerful tool that allows businesses to track their online marketing efforts and optimize their campaigns for better results. In this article, we will go over the fundamentals of Google Analytics and how you can use its data to improve your marketing campaigns. Google Analytics Fundamentals Google Analytics collects information about user interactions with your website, such as page views, clicks, and conversions. It gives you a wealth of information about your website visitors, such as their geographic location, age, gender, interests, and the devices they use to access your site. You can gain insights into your audience’s behavior, preferences, and needs using this data. Google Analytics is simple to install and use. You must include a tracking code on your website, which will collect information about your visitors’ activities. Once you’ve configured Google Analytics, you can access the data via the Analytics dashboard, which displays a variety of metrics such as: The number of visits to your website in sessions. The number of unique visitors to your website (users). Pageviews are the total number of pages that have been viewed on your website. The percentage of visitors who leave your website after only viewing one page. Average session duration: The amount of time visitors spend on your website on average. Conversion rate: The percentage of website visitors who complete a desired  Improving Your Campaigns with Google Analytics Let’s look at how you can use Google Analytics data to improve your marketing campaigns now that you have a basic understanding of it. Determine Your Target Audience One of the primary advantages of Google Analytics is that it allows you to better understand the demographics and interests of your target audience. This data can assist you in developing targeted campaigns that resonate with your target audience. By analyzing the data, you can determine your audience’s age, gender, and interests, and then tailor your messaging and targeting accordingly. Measure the Success of Your Campaigns Google Analytics gives you the ability to track the performance of your campaigns in real-time. You can see how many people clicked on your advertisements and how long they stayed on your website and whether they completed the desired action, such as purchasing something. You can identify which campaigns are performing well and which require improvement by tracking these metrics. Conversion Optimization for Your Website Google Analytics can assist you in determining which pages on your website are generating the most conversions. You can determine which pages are performing well and which require improvement by analyzing the data. You can also identify areas of your website where visitors are leaving, such as slow page load times. Enhance Your SEO Strategy Google Analytics can provide useful information about how people find your website. You can identify the keywords that are driving traffic to your site and optimize your content to rank higher in search engine results pages by analyzing the data (SERPs). Make Informed Decisions Using Data Finally, Google Analytics provides you with the data you need to make informed marketing campaign decisions. You can identify trends and patterns in the data and adjust your campaigns accordingly by analyzing it. You can also monitor the impact of changes to your website or campaigns to see how they affect your metrics. In conclusion, familiarizing yourself with Google Analytics can be highly beneficial as it offers a potent means to enhance the efficacy of your marketing endeavors and augment the overall functionality of your website. To delve further into ways of increasing your website’s visibility, explore additional resources and information available. How SEO will massively benefit your business Today, SEO(Organic search) is a front-runner for E-commerce websites, social media pages, and other digital platforms for modern businesses. It’s mainly about online visibility, the base business foundation, and the answer to SME growth. Thanks to COVID, we now have a “new normal” in both personal and professional aspects of our lives. Undoubtedly, the shift has not been easy for SMEs. The strain has been tremendously horrid from the pandemic in 2022 to the Ukraine crisis and food drought. According to Capital business, SMEs create 80 percent of employment, establish a new middle class and stimulate the demand for new goods and services. Most SMEs fall under the informal sector. The informal sector is estimated to constitute 98 percent of business in Kenya, contributing 30 percent of jobs and 3 percent of Kenya’s GDP. Based on economic predictions SMEs are set to contribute 50 percent of Kenya’s GDP between 2023-2024. I could go on and give a more detailed description of how dire the situation is, but that’s not why you are reading this. So benefits of SEOs to SMEs. Let’s begin with the most obvious one, Brand Visibility. With precise brand positioning to communicate services and products effectively to the intended target audience, your traffic be it a website or social media traffic will increase. Of course, SEO is budget-friendly so you don’t have to fret about it emptying your bank. Appearing at the top list of search engine results exposes your brand and business to millions of potential shoppers, leads, and business opportunities. Before I state the second benefit, I got a question for you. Do you go past the first page of your google search engine? Or do you believe if it’s not on the first page of a search engine it is not legit? I stick to the first page

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