Native Wave Media

Talk To Us
Offcanvas

Follow Us

Facebook X-twitter Instagram Linkedin
Edit Template

Social Media

Software tools startups can use to boost growth and maximize efficiency

Leave a Comment / Digital Marketing, E-Commerce, Search Engine Optimization, Social Media, Web Development /

Startups have a startling failure rate of 90% so you need more than just an idea to ensure your business survives and grows. There are so many software tools available for startups and as a new business owner, you might get overwhelmed by all the options. With this article, you can narrow your choices by picking from the top game software tools. The emergence of Covid 19 highlighted the importance of a digital presence for your business, thanks to these digital solutions companies were able to connect with their customers while increasing sales. Here are things to consider before choosing software for startups ; Is the software easy to use? Is the pricing reasonable for you? Or do you have the option of a free trial or even a free basic version? Does the software allow you to share files with your team members? Can the software accommodate multiple users and accounts? Is the software compatible with other tools that you are already using? Are there video tutorials, live chat, or tech support to help a new user know how to use the software? SOFTWARE TOOLS PROJECT MANAGEMENT TOOLS If you want things to be done effectively, a project management tool is a MUST. Project management tools ensure everything is working smoothly and effectively by keeping track of deadlines, progress, and day-to-day tasks. Todoist and Airtable are project management tools that complement each other well, Todoist is a to-do list manager, essential to any project. This easy-to-use software offers features such as task management, collaboration tools, filters, and activity history. It offers a free plan that allows five non-archived projects, 300 tasks per project,20 active sections per project, and five collaborators per request. Airtable is a project management software that allows users to attach files, set deadlines, and assign ownership. Its drag-and-drop interface makes it easy to track data and create views suited for multiple applications. WEB DESIGN TOOLS Creating a website for your business is essential for your business, even if it is a simple website. It is a great platform to showcase your products or services. It also allows more interaction with your customers. With multiple website-building platforms, startups are spoiled for choice. Airtable is a free software that allows you to build your website quickly and easily, It offers themes and plug-ins to help customize your website making it look more authentic and professional Other website-building platforms are; Squarespace and Wix. E-MAIL COMMUNICATION TOOLS. Investing in email is the most effective way of getting ROI (Return on Investment ). It is a significant way to reach out to your target audience as you promote your services and products. For the long-term growth and success of your start-up, email marketing is a must. AWeber is an email marketing tool that offers a free plan for up to 500 subscribers. It allows users to send follow-up emails to subscribers after they sign up, and create beautiful, high-converting pages to capture leads, it also provides email templates to help you save time and stay consistent with your branding. Other Email marketing tools are; Mailchimp SOCIAL MEDIA MANAGEMENT TOOLS. Social media is a powerful tool, through social media you can reach a broad audience since location is no longer a factor. However, managing social media accounts is time-consuming and can be overwhelming. Hootsuite is a social media management tool that helps you manage all your social media platforms all in one place. It is free for up to three social media profiles. It offers features like posting and scheduling content, tracking social media analytics all in one place, and monitoring keywords and hashtags. Other social media management tools are; Buffer, Sprout Social, and Sendible. Have a look at our suggestions for Top 10 Best Free Social Media Management Tools CUSTOMER RELATIONSHIP MANAGEMENT TOOL. As a start delivering excellent customer service should be one of your top priorities. A Customer Relation Tool (CRM) helps manage your customers\’ data and interaction all in one place. It will help keep track of your customers\’\’ sales thus showcasing the outcome of your marketing efforts. Using customer relation management software gives you a competitive edge. Zoho CRM is a great free option that offers features such as SalesIQ (live chat), automation, insights, and reports. It also involves many integrations, such as Google Suite, MailChimp, QuickBooks, and Zapier. ACCOUNTING TOOL. Accounting and bookkeeping are crucial parts of a start-up\’s success. With the rise of technology, start-up founders have opted for cloud-based accounting apps since digital accounting applications can import your transcripts in mere minutes Wave is a great free option offering invoicing, payments, and accounting features. It has a payroll feature that is only applicable to USA& Canada and integrates with popular apps such as Stripe, PayPal, QuickBooks, and FreshBooks. ONLINE FILING TOOLS. Digital filing applications have become more popular, they make storing and locating your files much easier. It also makes it easy for start-up founders to access their files no matter where they are. DropBox is a free online filing tool that helps you with your business files. It offers 2GB of free storage and is very easy to use. You can access your files from anywhere and share them with anyone with its mobile app compatible with all devices. Another online filing software is Google Drive it works the same as DropBox but it integrates with Google’s suite products e.g. Gmail, and Google Docs. WEBSITE ANALYTICS TOOL. Website analytics tools are essential for understanding your audience and measuring your marketing efforts. Google Analytics provides insight into your website traffic. It allows you to see where your visitors are coming from, what they’re doing on your site, and whether they converted to clients. Other Website Analystic Tools are Mixpanel, KISSmetrics, and Clicky. MARKETING AUTOMATION TOOLS Once your start-up has gotten off its feet and is now attracting and gaining more customers, it is best to start using a marketing automation tool, that helps you automate your marketing tasks such as e-mail marketing, social media, and ads. HubSpot Sale is

Software tools startups can use to boost growth and maximize efficiency Read More »

Social Media Management Tools

Top 10 Best Free Social Media Management Tools

Leave a Comment / Social Media /

  Top 10 Best Free Social Media Management Tools If you are a small or medium business, this is your cup of tea. Cutting costs is reasonable but never at the expense of quality. That is why I have compiled 10 freemium social media management tools you can use. Postly If your budget is under 10$ then this is for you. With just $9 per month, you get access to an unlimited number of scheduled posts. However, if you decide to go with the free plan, you will have access to only 5 monthly posts. It’s still better than nothing. Other features for both the free and the $9 packages include; 10 Social accounts Unlimited users 1 workspace Socialbee With Socialbee, you will be able to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok). Additionally, you can categorize your posts into different categories and then automatically post them on all your social at once. Other features include; Reporting & analytics to analyze the performance of your accounts. Create beautiful designs for your posts through their Canva integration when in post-editor mode. You can also benefit from 10 more integrations in the app. Categorize your posts into different categories and then automatically post them on all your socials at once. Recycle evergreen posts or expire time-sensitive content. Content curation through RSS Feeds. Real-time preview of your upcoming posts. Use the URL shorteners to track your links. Have multiple workspaces and team collaboration features. It’s got 3 packages, with a starting price of $19 per month and a 14 free day trial, and a 30-day money-back guarantee. Hootsuite We can’t talk about social media management tools without mentioning Hootsuite With 15 billion users, that’s credit enough to let you know how useful this tool is. Some of its most amazing features are; Hootsuite has the capacity of managing accurate content and also schedule it for any time you want You can also measure the performance and business analytics of your websites by using it. The option for keeping the posts by using this tool is available in bulk. It can manage over 35 socials With the help of brand mentions and the easy availability of tags, you can easily keep an eye on the trends. The professional plan starts from $19 per month. For the team plan, you have to pay $99 per month. Both of these plans have a free trial of 30 days. I honestly would recommend the professional plan for medium-sized businesses. Buffer The best thing about Buffer is the exceptional customer support service experience. It also provides an exceptional opportunity for team collaboration, suite publishing, and management of engaging content. The catch with this tool is the price is affordable depending on the number of channels you want to operate. The essential and team packages go for $5 and $10 respectively. By taking advantage of these 2 packages, you can access; Analytical tools Landing page builder Planning and publishing tools Unlimited team members and clients(only in the $10 package) Easy, clear, exportable reports(only in the $10 package) Draft collaboration tools(only in the $10 package) Haiku Deck This tool is better fitted for content repurposing. It’s all about using the same content in different formats, for example, creating an Infographic, video, or slideshow while using content from some of your blog posts. Perfect for B2B marketing. For $10 per month, you get access to the basic features plus; Unlimited deck creation Custom branding Youtube search and embed Powerpoint image search add-in Privacy control for your presentations Download files for offline viewing, printing, and editing Tweet Deck If you are using Twitter for your business, then this tool is for you. It’s a real-time tracking and organizing tool. You can set up real time-tracking for tweets with your target keywords or topics. You can also create separate columns for Likes, Mentions, or Trending Topics. Social pilot With Socialpilot you can connect all your social profiles on one dashboard. You can start posting on each of the social networks from one unified interface. With $5 per month for the basic plan, you get to enjoy Social media analytics 250 scheduled posts 50 posts per day 10 Socials Content discovery and suggestions 5 RSS feeds Perfect for Small agencies. Meet Edgar Automation is a big part of MeetEdgar. It can automate when posts get published, but it also automates writing posts. It does this by finding trending texts and quoting them in your posts. It also lets you A/B test content, get weekly reports sent to emails, and finally, offers great user support to its subscribers. For $29 per month, the features available include; 5 social accounts Additional Social Accounts – $4.99 Unlimited scheduled posts 10 weekly automation 4 content categories 20 team members Perfect for side hustlers and Startups. Later Best used for a visual content calendar and scheduler. Currently, the tool is highly focused on Instagram and Pinterest. However, not very suitable for Facebook marketing. Perfect for solopreneurs on Instagram Another downside is that It does not have a social inbox or an RSS integration but it does provide an analytics feature to optimize your content planning. Coschedule This one is for bloggers and content writers. The bulk of the tools is divided into packages that start with a simple blog calendar. The next packages are a marketing calendar and a marketing suite. The blog calendar is great for WordPress. It also covers the major social media platforms. With easy drag-and-drop tools, you can manage your Google Docs, WordPress, Facebook, and Twitter accounts in a single dashboard. The marketing calendar lets your team plan and schedule social posts. There are also tools for content curation and an asset organizer for media files. I love that the free package comes with; Personal Project & Task Management Unlimited Marketing Projects and Content Marketing & Project Management Integrations Social Media Publishing Up to 2

Top 10 Best Free Social Media Management Tools Read More »

Best Search Engine Optimization Services in Kenya

2 Comments / Design, Digital Marketing, E-Commerce, Search Engine Optimization, Social Media, Web Development /

Search Engine Optimization services are the steps taken by a company or individual offering Digital Marketing Services in a bid to improve your website’s visibility and rank on online search results.
This means that if your marketing agency offers you good Search Engine Optimization services (SEO) and someone searches online for products, services, or an article contained in your website, it should show up on the top pages of google, bing, or other search engines results

Best Search Engine Optimization Services in Kenya Read More »