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Digital Marketing Trends To Watch Out For

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5 Min Digital Marketing Trends To Watch Out For Written By Erick Kung’u Date 03 Nov 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Digital Marketing Trends To Watch Out For Time has flown by this year with so many changes happening, it’s normal to overlook the shifts happening in different areas of our lives. Nonetheless, change is here, especially in digital marketing. Augmented reality, 3D advertising, storytelling, short-form videos, email marketing, social commerce, and unique offers are on the rise, while discounts and third-party data are about to disappear. Would you be able to tell me what digital marketing trends your business should continue to follow and what it should cut out? Social Commerce.Nowadays, Instagram is more of a shopping site than a content consumption site for me. As a result of online shopping becoming so ingrained in my life, I may need someone to supervise my spending. Over the next few years, more businesses will have an online presence, reducing the time between discovery and conversion. Therefore, invest in live-stream commerce on your most engaging social platform.  Adding Shortform Videos.Ever found yourself hooked on either Instagram Reels or TikTok videos when you are on your 10-minute break from work or studying? The storytelling and videography aspects are what gets us hooked. Take the recent collab between Joy Kendi and Frank Itom(Content creator). First of all, the transitions were on point, the music was sick! and the outfits desirable. It’s the perfect example of how to use a short video to market. So check out both of them for inspiration. Augmented reality & 3D advertising.Have you come across short clips of 3D billboard ads on either Instagram or Facebook? Over the last 3 years, companies are using 3D digital billboards to advertise their products for a more immersive experience. Japan has the most surreal billboards. Like in March when Nike unveiled a tribute ahead of Airmax Day for sneakerheads. Check it out here to get a better idea of how beautiful 3D advertising is. I realize it will take time for Kenya to reach that level, but if you shift your focus, this could be a lucrative opportunity for investors, considering how many companies would require this type of content. What’s the harm in having the first-time advantage? Influencer Marketing.As a result of the lockdown during the pandemic, influencers have risen like phoenixes. We now get more dance challenges on Tiktok for new songs, discount codes, relationship shenanigans, lifestyle vlogs, educational content, and let’s not forget funny memes to get us by long, bad days. A good reference is a collab between Joy Kendi and Showmax Kenya. You can tell I’m a fan of hers, but logically speaking, she is good at what she does, which makes her an interesting case study. Anyway, her ad about binge-watching using ShowMax is very relatable. When was the last time you stayed up all night watching your favorite series? Unique Offers.Discounts are a great way to attract customers, however not a great long-term strategy to retain them and also for your bank account. Businesses have found unique offers such as free shipping and in-store experiences rack up more brand value compared to discounts. For example, Glowsecret offers free consultations online and in-store on skincare coupled with end-of-month sales. TIP: Think about your unique selling point. How you can use it to show brand value as well as increase conversions? True Membership Program.Spotify’s premium package falls under this tactic. They got the student, individual, and family package to suit any age group looking for a good music platform. The triggers that motivate people to opt into the premium are the ads, no offline listening, and the limited number of skips that are in the free package. No one wants their playlist interrupted by ads. It just disrupts your jamming session, right? Sustainability.As consumers become more environmentally conscious, businesses have to rethink and strategize their products to meet the new demands. Start thinking about switching to biodegradable, recyclable, and compostable options. It’s a win-win situation as you make a significant humanitarian effort and improve your brand and reach.  TIP:  Think about your brand package material, environmental causes you can support, and the delivery system. Gender Neutrality.People have changed and will continue changing so it makes sense to make marketing gender-neutral so as not to alienate any customers. More brands will continue to shy away from the traditional concept of gender roles to authentically reflect a range of different backgrounds in their marketing. So, what type of inclusivity can you offer? Summary.Pair social commerce with unique offers or storytelling with influencer marketing to improve your brand. Pair any of the 8 trends, and let me know what changes you spotted. Last but not least, remember that the future is filled with endless possibilities. Practice, test, and implement each trend listed above. In the end, luck is the result of your practice meeting opportunity. By Grace Mwarania. Read More Understanding Google Analytics: How to Use Data to Improve Your Campaigns 5 Min Understanding Google Analytics: How to Use Data to Improve Your Campaigns Written By Erick Kung’u Date 20 Apr… The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy 5 Min The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy Written By Erick Kung’u Date… The Future of Content Creation: How Natural Language Generation is Revolutionizing Marketing. 7 Min The Future of Content Creation: How Natural Language Generation is Revolutionizing Marketing. Written By Erick Kung’u Date 13… Optimizing SEO with AI: The Future of Search Engine Marketing 7 Min Optimizing SEO with AI: The Future of Search Engine Marketing Written By Erick Kung’u Date 10 Apr 2023…

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10 On-Demand Remote Jobs in Kenya

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7 Min 10 On-Demand Remote Jobs in Kenya Written By Erick Kung’u Date 31 Oct 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave 10 On-Demand Remote Jobs in Kenya The new age of technology has created more opportunities for us to earn money whether it is full-time or as a supplementary source of income. If you are wondering what kind of well-paying remote jobs are available in Kenya, then read on for everything you need to know. Blogging.By now we are aware of how blogging can be of use to us. We’ve got travel blogs, political blogs, food blogs, beauty blogs, personal blogs, and corporate blogs. Regardless of which blog you choose, you get to share your ideas and inform your target audience. According to Ahref, there are 2400 searches of the term blogging every single day. 45000 monthly searches on the query ‘how to start a blog’, clearly shows there is a large number of people looking to become a blogger. But not all blogs are created equal. Some will be successful while others crash and burn. Lucky for you, Linkedin learning has courses like writing a compelling blog, writing articles, and writing under a deadline to kickstart your blogging career. Side note: You don’t need to be an expert, just pick a profitable niche you love to talk about, a good platform(i recommend WordPress), and be consistent. This is just to get you started Vlogging.This is just a short form of video blogging. Vlogs can be criticism, entertainment, educational, or lifestyle videos. Vloggers like bloggers put an aspect of themselves or a version of themselves for the world to consume. For example ‘Over Twenty Five”. This group shows their funny, sassy sides in a range of topics like love, money, life hacks, and other topics of interest while taking a look at the life of a twenty-something woman in Nairobi. You need a nice consistent schedule, a high-quality camera (preferably a phone for beginners), and professional editing software like adobe. You will need to put in the work for a long-run success tactic. Usually, they will be one video that will push you to the limelight but the blood, sweat, and tears will pay off as long the content speaks to your target audience. Content Creator/ Influencer.Most content creation is digital since that’s where a majority of it is consumed(and where the money is at if you are looking to earn revenue through content creation). For businesses, content creation can mean newsletters, emails, digital marketing materials, brochures, social media, articles, or company communications. Basically, content is what the reader derives value from. Fortunately for you, content creation encompasses a lot, so you need to find your niche based on your expertise and decide on what type of creator you want to be. Digital Marketing.Your online marketing activities are considered digital marketing. With more people using the internet to browse, connect, and buy, its influence to engage customers grows every year. A good digital marketing strategy leverages different platforms like SEO, pay-per-click, email marketing social media to connect with existing and new customers interested in your product/ services. Check out how SEO can boost your small business HERE! Social Media Management.Social media management is the process of managing your online presence on social media platforms. It could be for your personal brand or business. You get to use your experience, tools, and services and analyze the performance of the content you put out. According to Glassdoor, the average salary in Kenya for an entry-level for this role is 37K, and mid-level is 58K, senior level 97K. Of course, this can change according to your negotiating power but overall it’s a good-paying gig. SEO Expert.Being an SEO expert is about understanding how search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis. With the number of online businesses and websites increasing, this role will be and is in demand. The added advantage of this role is the knowledge of other marketing areas such as content, design, and social media, highly transferrable skills. Virtual Assistant.The title makes the sole purpose of this role obvious. Their entire business model is helping other businesses thrive which means they can help their clients adapt and pivot to changing times as well. In addition, the role has numerous transferable skills fit for office experience. Use Upwork as your plug for this opportunity. Video Editor.Video shorts are one of the digital trends to watch in the next few years. That makes video editing skills desirable to employers, don’t you think? Along the way, you will need software to practice. So look into Adobe, Wondershare Filmora, or Openshot. Graphic Designer.Graphic design is a composition of visual elements that uses text, photos, and illustrations to communicate ideas. The most desirable skill for this role is knowing how to use Adobe Suite to complete projects. Other skills include UX design, Photo editing, design principles, and digital technology(HTML, Javascript, and Cascading Style Sheet). Canva Design School, Udemy, Linkedin learning, or Dribble workshops are great platforms to improve your skills. Web Developer.A web developer is someone who builds or develops websites or web applications. There are three kinds of web developers, Front-End Web Developers, Back-End Web Developers, and Full-Stack Web Developers. Front-end developers are involved in making the interface(visible parts) of a website or web app. This is what visitors see and interact with. Back-end developers develop the server side of a website or web app. Personality wise they are logical, love data and technical construction. Full-stack developers do both the front and back-end work. For you to become a web developer learn these 3 skills; Markup languages Style sheet(HTML, Javascript, CSS) Scripting languages Closing Remarks.Whether you decide to become your own SEO expert, a blogger, or a graphic designer, I believe Native Wave Media can be a partner and an asset, particularly in SEO and Social media marketing. For more information,

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Quick moving products to sell online

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5 Min Quick moving products to sell online Written By Erick Kung’u Date 27 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Quick moving products to sell online *DISCLAIMER* Business whether online or offline needs a lot of effort and good strategy to grow. Now that we have that out of the way, in your opinion what are most Kenyans into now? I bet the first thing to come to mind was clothing. Or was it alcohol? According to the E-commerce market report, there are 5 categories to be on the lookout for. Electronics & media(largest), fashion, furniture & appliances, toys, hobbies,& DIYs, food & personal care. Electronics account for 41% of the eCommerce revenue in Kenya, fashion 31%, furniture & appliances 13%, toys, hobbies & DIYs 8% & food and personal care 7%. Characteristics of the best E-commerce product. Unique and exciting. By setting yourself apart from your competitors, your business will generate repeat customers as well as a reputable brand. Take Miniso as a case study. They have affordable, unique products ranging from home decor to cosmetics and electronics. They cater to different needs at a reasonable price. Reasonable price. Most customers look at the quality and price of a product. When both are assured, the business is set to thrive when marketing strategies are applied. Scarce. The more unattainable a product is, the more valuable it becomes. Easy to store and ship. Convenience is everything nowadays. We get deliveries, be it groceries, food, beverages, or clothes. That’s why companies such as Jumia, Sky garden, and Pick-up mtaani came up. They offer affordable delivery options that fit your schedule. What are the top E-commerce products? Electronics. There is a wide variety of products to tap into in this category. Phones(Popular brands like Samsung, Tecno, Iphones, Oppo, Infinix, or Huawei), phone accessories, phone cases(Silicone), power banks, and camera lens kits or accessories (like tripods, ring lights, or handheld gimbal). With influencer marketing rising up, the types of equipment necessary to become a successful influencer would be in high demand.  In addition, the gaming and anime industries have been getting more buzz from youths. Venturing into CPUs, gaming components, computer hardware & software will be a good startup business. Fashion. Ex-UK thrift shops are on the rise. Brand names like Shein are now easy to buy thanks to APS and AliBaba. For AliBaba, bulk clothes and jewelry shopping has made it easier for small businesses to source global products. When it comes to fashion, some of the thighs you need to think about are; your target audience, demographic, delivery process, and payment process. Always keep in mind the customer journey should be seamless. Furniture and Appliances. The more technology advances, the more we evolve alongside it. Meaning appliances such as washing machines, vacuum cleaners, and smart TVs will be a common feature in most houses. Wireless technology is also a thing to consider when filtering the products to stocks for your business. For furniture, consider things like functionality, sustainability, color, and design. Beauty products. It’s no secret that we are becoming more aware of what we consume. The switch back to organic and eco-friendly products has made businesses also switch up and be more sustainable. That is why businesses like Buke, Sheth Naturals, and Glow Secrets are thriving. Between the 3 companies, you can sample local and global products that are cruelty-free and Vegan. Making your own beauty products like body butter is also one way to go about it. Businesses like Native Wave Media can build your website, digital marketing, and connect you to reputable branding businesses for your packaging. Home Gardening and Decor. Thanks to COVID, we now have hybrid and remote types of Jobs, which means we get to be more at home compared to the previous years. Coupled with the Eco-friendly movement, home gardening, and DIY decor ideas are booming, perfect for plant lovers and interior design fanatics. Items like decorative mirrors, pampas grass, macrame, or vases are good starter packs. Board Games. As a Kenyan, I love drinking games and stocking every type of game out there for different occasions if you catch my drift. My go-to games are card games, Jenga, Pictionary, Truth or drink, and flip a cup. What’s your go-to drinking game? DIYs. I’m always looking for new hobbies to try out by myself or with friends. Pottery classes, painting, candle and soap making, or upcycling my wine bottles. Everyone is always in search of a new hobby, so why not invest in them? Food. You can never go wrong with this item unless you are like me, a terrible cook and a foodie. For foodies, blogging and vlogging about it is a win-win situation. You get to sample delicious cuisines and cash in. As for the gifted chefs of this world, experimenting and pairing different dishes inspired by your life experiences or a movie can be satisfying and profitable, don’t you think so? Take a look at Shokudo, a fairly new Japanese-inspired restaurant. I love the fact they have vegetarian options and the bakery section is to die for! Go check them out, trust me the ambiance and the food will not disappoint. Summary. From the 8 listed produced, which is your main product? Will you capitalize on electronics since it’s the most significant moving product in Kenya? Or will you opt for DIY studios, food, or beauty products? Bear in mind, as we are becoming more environmentally conscious of our consumption, your business or business idea should be sustainable, unique, and affordable. By Grace Mwarania. Read More Understanding Google Analytics: How to Use Data to Improve Your Campaigns 5 Min Understanding Google Analytics: How to Use Data to Improve Your Campaigns Written By Erick Kung’u Date 20 Apr… The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy 5 Min The Ethics of Using AI in Marketing: Balancing Business Goals with Consumer Privacy Written By Erick

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How to Use Social Media to generate potential clients

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6 Min How to Use Social Media to generate potential clients Written By Erick Kung’u Date 24 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave How to Use Social Media to generate potential clients Have you ever found yourself lost despite exposing yourself to the vast ocean of digital marketing knowledge? You have the SEO basics grounded, various social media accounts, and a website set up but still have low conversions, engagement, and traffic and think something is amiss. Well, that’s what makes starting a business bittersweet, and such moments help build the foundational traits that are important in the life cycle of your business and life. . So today, we get to dive into the social media tactics you need to boost lead generation. Think about marketing like a funnel. The basic function of a funnel is to guide substances into the desired container. The same case applies to a marketing funnel, it is designed to engage a target market from the point of first contact to the point of purchase. Social media being part of marketing covers helps keep clients engaged and hence drives up traffic and brand promotion which in turn is crucial in gaining potential customers. But where do we begin? Launch Compelling Offers (The Bottom of the funnel) The right incentives always get people’s attention. Take for instance the free webinars that Africa’s pocket does. Their specialty is financial freedom, a high-demand program, especially in our current economic strife. From the webinars, you get free information on savings, investments, and even a snippet of what you stand to gain from their platform. From the webinars, they can promote their brand, drive up traffic to their website and acquire potential clients interested in their services. Discount codes, case studies, or free trials also offer compelling offers. Testimonials (The Middle of the funnel) Testimonials serve as factual evidence of your brand value. According to research done by Wyzowl, 2 out of 3 people are more likely to buy your services/products after reading or watching video testimonials. We can take a look at the testimonials going around for crochet wigs company. There have been a lot of people sharing the scam they went through when they bought their products. A potential customer would steer away from the business once they hear such reviews. However, the reviews on Gilbeys make it the go-to poison for most Kenyans. Yes, I know these 2 examples lie in different categories but you have got to admit they shed a light on how testimonials are a double-edged sword. The more positive testimonials you get, the better your brand image and value gets. Email Marketing (The Middle of the funnel) This is the perfect tool for retargeting and engaging more with those that were interested in your compelling offer. Why? Because you get to nurture them through personalized, creative, strong email campaigns. Let’s look more into Africa’s pocket marketing strategy. Webinars require registering, right? Well, if one webinar had 50 participants and out of that 20 are new, that’s 20 potential customers to nurture. Imagine how many potential customers you can have from each free webinar you host. It’s an endless supply to tap into. Africa’s pocket sends out newsletters to those participants to keep them engaged and discount offers when launched. Of course, having the option to unsubscribe is guaranteed. After all, customers are like kings to businesses. Gated content offers (The Top of the Funnel) Africa’s pocket courses can be considered gated content because you have to pay to access them. Same case with skillshare and Linkedin learning. With skillshare, you get a 7-day free trial, enough time to sample the benefits before settling on a payment plan. With this strategy, you can use the highly specific targeting options of paid social ads to show your audience offers that are tailored to capture their interest. Using retargeting ads Retargeting depends on different scenarios. You could want to retarget those who only visit your blog on specific content or someone who clicked on your service page but didn’t fill out a form. Facebook has a feature that sets them apart from other ad networks and can deliver you leads. From all the data gathered from email, Facebook, and Instagram insights, segment your audience based on the scenarios they fall under. You can use video ads, special offers, and promotions to convert non-converting leads. Using Chatbots and messenger campaigns Chatbots have made engagements more efficient and effective as its a 24/7 customer support system. For example, Tidio has various features like automated responses based on inquiries and campaign settings to promote a product on a web page. The key is to make the ad compelling enough to click then it is up to you to nurture them into conversion on the chat. Facebook Messenger is also a great tool to use for engagement purposes. With 1.2 billion users, 26.5% of Kenyans are on Facebook according to the 2022 digital report. With this in mind, you have access to the local and global market to cultivate to your liking. Influencer Marketing Influencer marketing is a booming sector nowadays. Look at Joy Kendi and Azzaid number of Ads they are on. You know they are famous for different things but the products they back up sell well and that’s the ultimate goal for all businesses. Of course, the influencer is compensated for their work, making it a win-win tactic. P.S: You can do a live event with an influencer on set to promote brand credibility, sell and engage all in one session. The Roundup From offering discounts, gated content, email marketing, and retargeting to influencer marketing, a good social media strategy can boost the growth of a business yearly, putting you on par or past your competitors. It’s a matter of access to resources and budget. And that’s where we come in. With your interests at heart, we will use your customized content to engage

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How SEO will massively benefit your business

1 Comment / Digital Marketing /

9 Min How SEO will massively benefit your business Written By Erick Kung’u Date 20 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave In today’s digital world, every business strives to establish a strong online presence. And to do so, they need effective marketing campaigns to reach out to their target audience. But how do you assess the success of your marketing campaigns? Google Analytics holds the answer. Google Analytics is a free web analytics service that provides detailed insights into website traffic and user behavior. It is a powerful tool that allows businesses to track their online marketing efforts and optimize their campaigns for better results. In this article, we will go over the fundamentals of Google Analytics and how you can use its data to improve your marketing campaigns. Google Analytics Fundamentals Google Analytics collects information about user interactions with your website, such as page views, clicks, and conversions. It gives you a wealth of information about your website visitors, such as their geographic location, age, gender, interests, and the devices they use to access your site. You can gain insights into your audience’s behavior, preferences, and needs using this data. Google Analytics is simple to install and use. You must include a tracking code on your website, which will collect information about your visitors’ activities. Once you’ve configured Google Analytics, you can access the data via the Analytics dashboard, which displays a variety of metrics such as: The number of visits to your website in sessions. The number of unique visitors to your website (users). Pageviews are the total number of pages that have been viewed on your website. The percentage of visitors who leave your website after only viewing one page. Average session duration: The amount of time visitors spend on your website on average. Conversion rate: The percentage of website visitors who complete a desired  Improving Your Campaigns with Google Analytics Let’s look at how you can use Google Analytics data to improve your marketing campaigns now that you have a basic understanding of it. Determine Your Target Audience One of the primary advantages of Google Analytics is that it allows you to better understand the demographics and interests of your target audience. This data can assist you in developing targeted campaigns that resonate with your target audience. By analyzing the data, you can determine your audience’s age, gender, and interests, and then tailor your messaging and targeting accordingly. Measure the Success of Your Campaigns Google Analytics gives you the ability to track the performance of your campaigns in real-time. You can see how many people clicked on your advertisements and how long they stayed on your website and whether they completed the desired action, such as purchasing something. You can identify which campaigns are performing well and which require improvement by tracking these metrics. Conversion Optimization for Your Website Google Analytics can assist you in determining which pages on your website are generating the most conversions. You can determine which pages are performing well and which require improvement by analyzing the data. You can also identify areas of your website where visitors are leaving, such as slow page load times. Enhance Your SEO Strategy Google Analytics can provide useful information about how people find your website. You can identify the keywords that are driving traffic to your site and optimize your content to rank higher in search engine results pages by analyzing the data (SERPs). Make Informed Decisions Using Data Finally, Google Analytics provides you with the data you need to make informed marketing campaign decisions. You can identify trends and patterns in the data and adjust your campaigns accordingly by analyzing it. You can also monitor the impact of changes to your website or campaigns to see how they affect your metrics. In conclusion, familiarizing yourself with Google Analytics can be highly beneficial as it offers a potent means to enhance the efficacy of your marketing endeavors and augment the overall functionality of your website. To delve further into ways of increasing your website’s visibility, explore additional resources and information available. How SEO will massively benefit your business Today, SEO(Organic search) is a front-runner for E-commerce websites, social media pages, and other digital platforms for modern businesses. It’s mainly about online visibility, the base business foundation, and the answer to SME growth. Thanks to COVID, we now have a “new normal” in both personal and professional aspects of our lives. Undoubtedly, the shift has not been easy for SMEs. The strain has been tremendously horrid from the pandemic in 2022 to the Ukraine crisis and food drought. According to Capital business, SMEs create 80 percent of employment, establish a new middle class and stimulate the demand for new goods and services. Most SMEs fall under the informal sector. The informal sector is estimated to constitute 98 percent of business in Kenya, contributing 30 percent of jobs and 3 percent of Kenya’s GDP. Based on economic predictions SMEs are set to contribute 50 percent of Kenya’s GDP between 2023-2024. I could go on and give a more detailed description of how dire the situation is, but that’s not why you are reading this. So benefits of SEOs to SMEs. Let’s begin with the most obvious one, Brand Visibility. With precise brand positioning to communicate services and products effectively to the intended target audience, your traffic be it a website or social media traffic will increase. Of course, SEO is budget-friendly so you don’t have to fret about it emptying your bank. Appearing at the top list of search engine results exposes your brand and business to millions of potential shoppers, leads, and business opportunities. Before I state the second benefit, I got a question for you. Do you go past the first page of your google search engine? Or do you believe if it’s not on the first page of a search engine it is not legit? I stick to the first page

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How to create a Digital Marketing Strategy for your business

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10 Min How to create a Digital Marketing Strategy for your business Written By Erick Kung’u Date 17 Oct 2022 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave Date 20 Apr 2023 Facebook native.wav3 Instagram native.wav3 LinkedIn native-wave How to create a Digital Marketing Strategy for your business Life has become better as technology evolves; in turn, we develop alongside it. We are becoming more digitalized, and spending more time online, which has influenced how businesses operate. With each day, more businesses have moved to an online presence with a different strategy from their offline presence. Digital marketing is more than ever a crucial component in an online and offline business. With all the information swarming the internet on digital marketing, has it ever left you feeling confused, frustrated, overwhelmed, or all three combined? I know all three left me lost and defeated but I managed to simplify things to get started on my side hustle. So I got you! By the end of this article, you will figure out your mission, target audience, goals, and channels you need to have a long-lasting booming business. So let’s dive in. Define your Mission and Unique Selling Point. When you pitched your business or business idea to your mentor or friends, have they ever asked you why you chose that particular business or business idea? What problem your company seeks to solve? The answer automatically becomes your mission. Let’s take “Pick up Mtaani” as a case study. There was a gap created by the limited, expensive delivery options businesses could use. They have made delivery convenient and cheaper for both E-commerce sellers and customers. Automatically, the aspect of convenience and affordable became their unique selling point. By finding the element that helps you to best solve your customer’s problems, shape it to make your business irresistible. Niche Down. A narrowed, detailed buyer persona allows you to customize your content to reach your desired outcome. By looking at demographics, interests, background, and income, you can get your user/buyer personas. This is where google analytics comes into play. By doing a careful analysis of your marketing efforts, you will identify what’s working, what’s not, and what your business needs to be successful. Ask yourself, “why would I buy this?” List out every reason. It will help you understand the ideal demographic, background, and marketing channels. For businesses that already have a stream of customers, a survey helps to get a more in-depth look into your audience’s mind. Questions like, What are you struggling with most when it comes to [insert problem]? Or What is your biggest fears about [insert problem]? The trick behind effective surveys is to avoid making assumptions as much as possible. Survey Monkey is an excellent platform for source surveys to capture your audience’s opinions and voices. For a free option, check out Jotform, or Wufoo. Segment your audience into small batches to test out your survey to know what works for you. Set SMART(Specific, Measurable, Achievable, Realistic, Time-bound) Goals. Having specific, measurable, achievable, realistic, and time-bound plans make outlining your message easier. For bloggers, a SMART goal would look like “Reach 5000 visitors in a month, every month within 3 months. I will do X, Y, and Z to make it happen”. From this, what are the specific, measurable, achievable, realistic, and time-bound aspects? Set your Marketing Funnel. With 4 basic steps, you can make your brand known, engage with customers, convert and get brand ambassadors. The ultimate desired outcome for a lot of businesses. Remember how step 2 requires people to know you? Well, a marketing funnel will help you answer questions like How are we going to make strangers aware of our business? Once they are aware that we exist, how are we going to connect with them? And once we connect and they fall in love with us, how are we going to convert them into buying customers? Choose your Medium. Mobile phones have become so integrated into our lives to the point a day can’t pass without being online. Take the simple task of watching TV at home, ever found yourself being on your phone at the same time watching something? Or during your 10-minute break from work, you gravitate towards Instagram, Twitter, or Tiktok to unwind. The 10-minute break becomes a 1-hour break. I’m guilty of this. Instagram reels have a hold on me that I can’t seem to break free of. It’s now my guilty pleasure that I fully enjoy. Anyway, the point is choosing the right media to market your business goes a long way in terms of increasing brand awareness, engagement, and conversions. For instance, a plumber will most likely profit more from local listing on Google than advertising on Facebook while a Vintage clothing site will profit more from adverts on Instagram and Facebook at a lower cost compared to Google paid adverts. Examples of local directories/listings to use include; Google my business, Bing Business, and Yahoo local. When it comes to local advertising, use local directories, search engines, review sites, and social media to your advantage. Including contact features, and maps make your business easily accessible for locals to get in touch. In short, keep these 3 rules in mind; Only choose marketing channels that contain your audience Prioritize your marketing channels based on effectiveness To determine what is most effective, consider your business services and most importantly, your buyer persona. Define your Content. You have your audience, USP, and channels set. Now, how do you pull people into your marketing funnel and pull them down until they convert? Did I hear you say “selling them value’? You’re right! By focusing on the value, you have a higher conversion rate. Note that a friendly tone creates a one-on-one conversation vibe, like a direct chat. Now content encompasses different forms such as video, podcasts, social content, google ads, or blogs. Depending on your user browser preferences, getting relevant keywords to customize your content will have your marketing strategy target the relevant audience.

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10 Reasons Why Your Business Needs Digital Marketing Services

Leave a Comment / Digital Marketing /

Digital marketing refers to the methods of marketing a brand, an individual, or organization that offers certain products and/or services by leveraging the immense power of the internet.
In simple terms, digital marketing makes people know about your products or services, convince them to buy, and retain them as you seek more customers using the internet.

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Best Search Engine Optimization Services in Kenya

2 Comments / Design, Digital Marketing, E-Commerce, Search Engine Optimization, Social Media, Web Development /

Search Engine Optimization services are the steps taken by a company or individual offering Digital Marketing Services in a bid to improve your website’s visibility and rank on online search results.
This means that if your marketing agency offers you good Search Engine Optimization services (SEO) and someone searches online for products, services, or an article contained in your website, it should show up on the top pages of google, bing, or other search engines results

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