Native Wave Media

Talk To Us
Offcanvas

Follow Us

Facebook X-twitter Instagram Linkedin
Edit Template

Digital Marketing

NLG

The Future of Content Creation: How Natural Language Generation is Revolutionizing Marketing.

Leave a Comment / Digital Marketing /

In the digital age, content creation has become an essential part of marketing. However, creating fresh, engaging content is a time-consuming and expensive process. This is where Natural Language Generation (NLG) comes in. NLG is a technology that uses artificial intelligence (AI) to create written content automatically. It is a game-changer for content marketers who are looking to create high-quality content at scale. NLG is transforming how companies produce content by taking the burden off of human writers and giving them more time to focus on other tasks. In this post, we will explore the exciting future of content creation and how NLG is revolutionizing marketing. We will discuss what NLG is, how it works, and why it\’s a game-changer for content marketing. Introduction to the Concept of Natural Language Generation Natural Language Generation (NLG) is a technology that is transforming the world of content creation. It is advanced software that uses machine learning and artificial intelligence algorithms to produce human-like language. It can read and analyze data, and then create written content such as reports, articles, and even social media posts. With this technology, content creators can produce high-quality content in a fraction of the time it would take to do it manually. NLG is already being used by many businesses to create content that is tailored to their audiences, and it is proving to be a game-changer in the world of marketing. One of the biggest advantages of NLG is the consistency and accuracy it brings to content creation. With manual writing, human errors are inevitable, but NLG eliminates the risk of errors altogether. It can also generate content in multiple languages which is ideal for businesses that operate in different regions. Moreover, NLG allows for content customization according to different target audiences. You can input parameters such as tone, style, and format to match your brand\’s voice and target audience preferences. This makes it possible to create content that resonates with your audience on a deeper level. In conclusion, Natural Language Generation is a technology that is revolutionizing content creation. It offers many benefits to businesses that want to create high-quality content in a cost-effective and efficient way. As technology advances, NLG will become an even more integral part of content creation and marketing. The impact of NLG on content creation for businesses The impact of Natural Language Generation (NLG) on content creation for businesses is nothing short of revolutionary. With the ability to produce human-like writing at a scale and speed never before imagined, NLG is quickly becoming an indispensable tool for marketers, content creators, and businesses alike. Through the use of advanced algorithms and machine learning, NLG technology can analyze vast amounts of data and turn it into insightful, engaging content that speaks directly to the needs and preferences of consumers. One of the critical benefits of NLG is that it allows businesses to create personalized content at scale. By analyzing customer data, NLG software can generate tailored content that is specific to each customer\’s interests and needs. This level of personalization not only helps to improve engagement and conversion rates but also helps to build brand trust and loyalty. Another key benefit of NLG is its ability to quickly and efficiently produce high-quality content. With NLG, businesses can produce a large volume of content in a fraction of the time it would take a human writer to produce the same amount. This not only saves time and money but also allows businesses to be agile and responsive to changing market trends and consumer preferences. In short, the impact of NLG on content creation for businesses is immense, and it is set to revolutionize the way that we create and consume content in the future. As NLG technology continues to evolve and improve, we can expect to see even more exciting developments in this field. How NLG is revolutionizing the way we approach marketing Natural Language Generation (NLG) is revolutionizing the way we approach marketing by automating the content creation process. With NLG, marketers can generate content that is not only accurate and informative but also personalized and engaging. NLG uses artificial intelligence (AI) algorithms to analyze data and generate human-like text in real-time. This technology is already being used by businesses to create product descriptions, news articles, financial reports, and even social media posts. One of the critical benefits of NLG is its ability to generate personalized content at scale. By analyzing customer data, NLG can create content that is tailored to specific audiences, increasing engagement and driving conversions. Another benefit of NLG is its speed and efficiency. With NLG, marketers can create content in real time, reducing the time and cost associated with traditional content creation methods. Overall, NLG is transforming the way we approach marketing by offering a more efficient and personalized way to create content. As this technology continues to evolve, we can expect to see even more innovative and creative marketing strategies. Examples of companies successfully using NLG in content creation There are numerous examples of companies successfully implementing natural language generation (NLG) in their content creation process. One of the most notable examples is the Associated Press (AP), a news agency that has been using Automated Insights\’ Wordsmith platform since 2014 to generate thousands of earnings reports each quarter. The platform has allowed AP to produce comprehensive reports in a fraction of the time it would have taken journalists to write them manually. Another company that has successfully implemented NLG is Yahoo. The company\’s fantasy sports platform utilizes the technology to generate personalized recaps of users\’ weekly matchups. The recaps include a summary of the team\’s performance, insights on individual player performance, and suggestions for future roster changes. This has not only saved Yahoo time and resources but has also increased user engagement and retention. A third example is the financial services company, Charles Schwab. The company uses NLG to generate personalized investment portfolio summaries for its clients. The summaries include an analysis of investment performance, market trends,

The Future of Content Creation: How Natural Language Generation is Revolutionizing Marketing. Read More »

Google Listings

Google My Business: A step-by-step guide to optimizing your listing

Leave a Comment / Digital Marketing /

Google My Business: A step-by-step guide to optimizing your listing If you\’re a business owner, you know how important it is to have an online presence. One of the best ways to do this is by optimizing your Google My Business listing. Google My Business is a free tool that allows you to manage your online presence across Google, including search and maps. By optimizing your listing, you can increase your online visibility and drive more traffic to your website. But where do you start? In this post, we\’ll guide you through the step-by-step process of optimizing your Google My Business listing. From verifying your listing and adding photos to responding to reviews and tracking insights, we\’ll cover everything you need to know to make the most of this powerful marketing tool. 1. Introduction: Why optimizing your Google My Business listing is important When it comes to local businesses, having an optimized Google My Business listing is crucial for attracting new customers and retaining existing ones. What is it you ask? Well, it is a free tool that allows businesses to manage their online presence across Google\’s search engine and maps. By having an up-to-date and complete listing, your business can appear in local search results, making it easier for potential customers to find you. In today\’s digital age, most people turn to Google when they are searching for a product or service. If your business doesn\’t have an optimized Google My Business listing, you may be missing out on potential customers who are searching for the products or services you offer. In addition to providing basic information such as your business name, address, and phone number, an optimized listing can also include photos, reviews, and even a virtual tour of your business. This can help to build trust with potential customers and give them a better understanding of what your business offers. Overall, optimizing your Google My Business listing is a simple and effective way to improve your online presence and attract more customers. In the following sections, we will go through the step-by-step process of optimizing your listing to ensure your business is visible and attractive to potential customers. 2. Creating or claiming your Google My Business listing Creating or claiming your Google My Business (GMB) listing is the first step to optimizing your business\’s online presence. If you don\’t already have a GMB listing, you can create one for free by visiting the Google My Business website and following the prompts. If your business already has a listing, you\’ll need to claim it to gain ownership and control over the information displayed. Claiming your listing is also free and can be done by searching for your business on Google Maps and clicking on the “Claim this business” button. Once you\’ve created or claimed your listing, it\’s time to optimize it for better visibility and engagement. This includes adding accurate and up-to-date information such as your business\’s name, address, phone number, website URL, hours of operation, and a brief description of what your business offers. You can also upload high-quality photos of your business, products, and services to showcase to potential customers. Additionally, you can use GMB to interact with customers by responding to reviews and messages, as well as posting updates, promotions, and events. By optimizing your GMB listing, you\’ll not only improve your online presence but also increase your chances of appearing in local search results and attracting more customers to your business. 3. Adding accurate business information Adding accurate business information is one of the most important steps to optimize your Google My Business listing. When users search for your business, they want to find accurate and complete information about your business. This includes your business name, address, phone number, website, and hours of operation. Make sure that your business name on your Google My Business listing is exactly the same as your business name on your website and all other online listings. This will help you to build consistency across all platforms and avoid any confusion for your customers. Adding your business address is also important as this will help Google to show your business in local search results. It\’s recommended to use a physical address rather than a P.O. box or virtual office address. Also, adding your business phone number and website URL are both crucial. Make sure to use a local phone number rather than a toll-free number. Ensure your website is up-to-date and provides accurate information about your business. Finally, make sure to add your hours of operation. This will help your customers to know when your business is open and when they can visit or contact you. By providing accurate and complete business information, you can help your customers to find your business easily and make it easier for Google to display your business in search results. 4. Adding photos and videos to your listing Adding photos and videos to your Google My Business listing is crucial in creating a strong online presence. According to Google, businesses with photos on their listings receive 42% more requests for directions and 35% more clicks through to their websites than businesses without photos. That\’s a significant impact on your business! To add photos and videos, simply log into your Google My Business account and select the \”Photos\” option on the left-hand side. From there, you can add photos of your business, products, services, and videos. Be sure to add high-quality, relevant photos that showcase your business in the best possible light. In addition to adding photos and videos, you can also encourage your customers to add their own photos and reviews to your listing. This not only helps to build trust with potential customers but also adds fresh, user-generated content to your listing, which can help to improve your search engine ranking. Remember, your Google My Business listing is often the first impression potential customers have of your business, so it\’s important to make it as informative and visually appealing as possible.

Google My Business: A step-by-step guide to optimizing your listing Read More »

A.I in adverrtising

Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey

Leave a Comment / Digital Marketing /

Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey Artificial Intelligence (AI) is already revolutionizing the advertising industry. With AI, marketers can better understand their target audience, personalize their campaigns, and optimize their advertising spend. AI-powered tools can help marketers collect and analyze vast amounts of data to identify patterns, trends, and insights that are beyond human capabilities. In this blog post, we will explore the ways AI can be leveraged along the consumer journey to improve advertising effectiveness. Personalization The rise of AI has allowed for personalized advertising, which is becoming increasingly important in the digital age. AI-powered tools can analyze consumer data such as browsing history, purchase history, and social media activity to gain insights into their interests, preferences, and behavior. These insights can be used to tailor advertising messages, offers, and promotions to individual consumers. Tools such as Akkio, Polymer, MonkeyLearn, and Microsoft Power BL are perfect for Data Analysts. Overall, personalized advertising is more likely to resonate with consumers, leading to higher engagement, conversion rates, and customer loyalty. Programmatic Advertising Programmatic advertising is the use of AI to automate the buying and selling of advertising inventory in real time. Programmatic advertising has several advantages over traditional advertising, including increased efficiency, accuracy, and cost-effectiveness. AI algorithms can analyze consumer behavior in real-time to identify the most relevant advertising opportunities and bid on them automatically. This reduces the risk of wasted advertising spend and ensures that ads are served to the right audience, at the right time, and in the right context. The Advantages of Programmatic Advertising Programmatic advertising is the use of AI to automate the buying and selling of advertising inventory in real time. This has several advantages over traditional advertising, including increased efficiency, accuracy, and cost-effectiveness. With AI algorithms like Instagram, analysis of consumer behavior in real-time can identify the most relevant advertising opportunities and bid on them automatically. This reduces the risk of wasted advertising spend and ensures that ads are served to the right audience, at the right time, and in the right context. A perfect and effective way to reach a wider audience and increase brand awareness. Chatbots Chatbots are AI-powered tools that can simulate human conversation and provide personalized customer service. They can be integrated into advertising campaigns to provide consumers with relevant information, answer their questions, and guide them through the purchase process. Moreover, they collect data on consumer behavior and preferences, which can be used to improve the effectiveness of advertising campaigns. Chatbots like Tidio, WordPress Chatbot, or Hubspot are available 24/7, making them a cost-effective alternative to human customer service representatives. Voice Search Optimization As voice-enabled devices become more prevalent, marketers must optimize their advertising campaigns for voice search. Voice search is becoming an increasingly popular way for consumers to find information, make purchases, and interact with brands. AI-powered tools like ChatSonic AI can help marketers optimize their advertising campaigns for voice search by identifying the keywords and phrases that consumers are using. This is essential because voice search queries are often longer and more conversational than traditional text-based searches. By analyzing the language that consumers are using in their voice search queries, AI-powered tools can help marketers understand the intent behind those queries. This can enable marketers to create more targeted and relevant advertising messages that are tailored to the specific needs, interests, and preferences of their target audience. Ethical Considerations While AI has many benefits for the advertising industry, there are also ethical considerations that must be taken into account. For example, AI-powered tools may collect and analyze sensitive consumer data, which raises questions about privacy and security. Marketers must ensure that they are using AI in a responsible and ethical manner and that they are transparent about how consumer data is collected, stored, and used. This includes providing consumers with clear and concise information about how their data is being used and giving them the option to opt out of data collection and analysis if they choose to do so. In addition, marketers must ensure that their AI-powered tools are not perpetuating bias or discrimination. This can be a challenge, as AI algorithms are only as unbiased as the data that is used to train them. Marketers must carefully consider the data that is used to train their AI algorithms, and ensure that it is representative of their target audience. Conclusion AI is transforming the advertising industry, and marketers who embrace AI-powered tools and techniques can gain a competitive advantage. Personalization, programmatic advertising, and chatbots are just a few examples of how AI can be leveraged along the consumer journey to improve advertising effectiveness. Marketers who use AI to gain a deeper understanding of their target audience, optimize their campaigns and personalize their messages will be able to create more engaging, effective, and profitable advertising campaigns.

Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey Read More »

A.I in Advertising

A.I in Advertising: Definition and Examples

Leave a Comment / Digital Marketing /

A.I in Advertising: Definition and Examples Is artificial intelligence (AI) the holy grail of advertising? Is AI going to change the way people perceive advertising? These are some of the questions being asked by marketers. As AI is being increasingly used in advertising to automate and optimize various aspects of the advertising process, it has effectively brought on a new era where machines rather than humans are doing most of the thinking. AI in advertising is all about using algorithms and machine learning to collect, analyze, and interpret huge amounts of data. This allows advertisers to deliver more personalized and effective ad experiences to their target audience. Examples of AI in advertising include: Ad targeting AI is used to analyze data such as search history, browsing behavior, and social media activity to identify the interests and preferences of individual users, allowing advertisers to deliver more relevant and personalized ads. Some examples of AI ad targeting methods include: Predictive Analytics: AI algorithms can analyze users\’ data and predict which users are most likely to take certain actions, such as making a purchase or clicking on an ad. This information can be used to deliver ads to the most relevant audience. Lookalike Targeting: AI algorithms can identify users who share similar characteristics and interests as a brand\’s existing customers. This allows advertisers to expand their reach to new audiences that are likely to be interested in their products or services. Real-Time Bidding: AI algorithms can analyze user data in real time and adjust ad bids accordingly to reach the most relevant audience at the right time. Natural Language Processing (NLP): AI algorithms can analyze users\’ search queries and social media posts to understand their intent and deliver relevant ads based on their interests. It is important to use AI ad targeting ethically and transparently, respecting users\’ privacy and providing clear information about how their data is being used. Ad optimization AI algorithms can analyze the performance of ad campaigns in real-time, automatically adjusting targeting, bidding, and creative elements to maximize the effectiveness of ads. AI can be used to optimize ad campaigns in the following ways: Audience targeting: AI can analyze vast amounts of data to identify the most relevant audience for a particular ad campaign. It can take into account factors such as demographic information, interests, browsing history, and previous interactions with the brand to create a detailed profile of potential customers. This allows advertisers to target their ads more effectively and increase their chances of success. Ad placement: AI can analyze the performance of ads on different platforms and optimize ad placement to maximize impact. For example, it can determine the best time of day to run an ad or the most effective ad format for a particular platform. Personalization: AI can use data about individual users to create personalized ad experiences. This can include personalized messages, product recommendations, and offers based on previous interactions with the brand. Performance analysis: AI can analyze the performance of ad campaigns in real-time and make adjustments to improve results. This can include adjusting ad targeting, placement, and messaging based on data about what resonates with audiences. Advertisers can achieve better results from their advertising campaigns with AI-powered ad optimization by delivering more relevant and effective ads at the right time to the right audience. Chatbots AI-powered chatbots can be used to interact with customers on websites or social media, providing personalized product recommendations and customer service. There are many examples of chatbots being used in different industries and applications. Examples of popular chatbots include: Customer service chatbots: Many companies use chatbots to handle customer queries and support requests. For example, the chatbots on websites like Amazon, and Uber, can answer customer questions, track orders, and provide support. Personal finance chatbots: Chatbots can also be used to manage personal finances. For example, Cleo is a chatbot that helps users manage their finances and provide financial advice. Health chatbots: Chatbots can provide health-related information and support. For example, Babylon Health offers a chatbot that can provide medical advice and symptom checkups. Educational chatbots: Chatbots can be used to help people learn new skills and knowledge. Duolingo uses a chatbot to help users learn new languages. Human resources chatbots: Chatbots can be used to automate human resource tasks such as employee onboarding, payroll, and benefits management. For example, Mya is an AI chatbot that assists with job applications and interview scheduling. Entertainment chatbots: Chatbots can be used for entertainment purposes such as playing games, telling jokes, and sharing trivia. For example, Mitsuku is a chatbot that won the Loebner Prize, an annual competition for the most human-like chatbot. Creative design AI tools can be used to generate ad creative, such as automated image and video creation, enabling advertisers to produce more ads at scale while minimizing costs. Creative design applications of AI include: Image and video editing: AI-powered image and video editing tools can automatically adjust lighting, color, and composition, and generate new designs based on existing ones. Graphic design: AI can be used to create new designs or modify existing ones by analyzing data and patterns. For example, Looka is a platform that uses AI to generate logos based on customer input. Web design: AI-powered website design tools can analyze user behavior to optimize website design for better user experience. For example, Wix uses AI to build websites automatically based on user content and preferences. Typography: AI can generate new fonts and adjust existing ones based on user input and preferences. For example, IBM’s Watson Typography tool analyzes the content and creates new fonts that match the tone and style of the content. Fashion design: AI can be used to generate new fashion designs based on user preferences and trends. For example, H&M uses AI to create personalized fashion recommendations for customers based on their previous purchases and browsing history. Media planning and buying AI can be used to identify the most effective media channels and placements for ads, optimize spend and improve ROI.

A.I in Advertising: Definition and Examples Read More »

Types of Video Marketing

4 Major Types of Video Marketing You can use to build your brand online

Leave a Comment / Digital Marketing /

4 Major Types of Video Marketing You can use to build your brand online Video marketing has become an essential tool for businesses of all sizes. It\’s a powerful way to engage your audience, increase brand awareness, and drive sales. With the rise of social media platforms like YouTube, Instagram, and TikTok, creating and sharing videos has never been easier. In this article, we\’ll explore six major types of video marketing you can do on your own. Product Video The ability to explain how the product solves a problem is what makes a good product video stand out from the rest. Take a look at how Fenty Beauty markets their products. For instance, their INVISIMATTE blotting powder clearly shows how it solves a problem(oiliness/shine) Or Real Estate companies like Hassconsult showcase new projects and complete projects like Riverside Square apartments. Explainer videos Explainer videos are short, animated, or live-action videos that explain a product or service. You can use them to introduce your brand to potential customers and explain how your product or service works. Explainer videos can be used on your website, social media channels, and email campaigns. When creating an explainer video, keep in mind that it should be short and to the point. You want to grab your viewer\’s attention quickly and keep them engaged throughout the video. It\’s also important to keep your messaging clear and simple and use visuals to support your message. A perfect example would be The Ordinary new launch. They curated a short video that shows how the product is used and its benefits. How-to videos How-to videos are a great way to educate your audience on how to use your product or service. They\’re also an excellent way to establish yourself as an expert in your industry. How-to videos can be used on your website, social media channels, and YouTube. When creating a how-to video, it\’s important to keep your instructions clear and concise. Use visuals to demonstrate each step, and make sure your audio is clear and easy to understand. You can also add text overlays to highlight important points or to provide additional information. For example, Loewhaley helps how to professionally communicate at work. I love how her content educates, is relatable, and is humorous. Event Recap Videos Showing off your company\’s personality or bringing awareness to your most important initiatives can be accomplished through videos. Videos can be created from your own events or those you attend. Alternatively, you can record and edit recap videos or live-stream your event on Facebook, Instagram, or YouTube. For example, the most anticipated Super Bowl halftime, Rihanna edition. From a marketing perspective, the outfits, makeup, performance, and stage layout were all giving! Testimonial videos Testimonial videos are a powerful way to build trust with potential customers. They feature current or past customers sharing their positive experiences with your product or service. You can use them on your website, social media channels, and in email campaigns. When creating a testimonial video, it\’s important to choose customers who are passionate about your product or service. Ask them to speak about specific benefits they\’ve experienced, and to be honest and genuine in their delivery. It\’s also a good idea to include footage of your product or service in action, to further support the testimonial. I’m sure by now you have come across dozens of testimonials ranging from clothes to food to makeup to tech. For instance, the buzz surrounding aesthetic cafes in Kenya like Mode cafe or brands like Denri and iPhone Behind-the-scenes videos Behind-the-scenes videos are a fun and engaging way to show your audience what goes on behind the scenes of your business. They\’re perfect for showing off your company culture, and for giving your audience an inside look at your day-to-day operations. When creating a behind-the-scenes video, it\’s important to be authentic and genuine. Don\’t be afraid to show your team\’s personalities and to let your audience see the \”real\” side of your business. Perfect opportunity to show off your office space or give your audience a sneak peek of upcoming projects. For example, musicians put out a behind scenes music video. Take a look at how BTS communicates with their fans. Hybe the company puts out behind scenes of MV, concept filming, and teasers. Final Thoughts Video marketing is a powerful way to engage your audience, increase brand awareness, and drive sales. Whether you\’re creating explainer videos, how-to videos, testimonial videos, or behind-the-scenes videos, it\’s important to keep your messaging clear and to use visuals that support your message. Once you have decided on what type of Video you want to make, get the right tools to boost visibility and engagement.

4 Major Types of Video Marketing You can use to build your brand online Read More »

Video marketing

The Best Effective Video Marketing Tools in 2023

Leave a Comment / Digital Marketing /

The Best Effective Video Marketing Tools in 2023 Over the next few years, video content will be the best way to connect with customers. Think about it. What is the best form of content to get the full attention of customers? Video. Why did Facebook purchase Instagram? Pictures and videos. Why did Google buy Youtube? Videos. Content is getting more and more important and creating quality content takes work. This is why you need to make sure that you have the right marketing tools to create awesome videos. When you do, your videos will create a massive buzz. This guide seeks to provide an overview of the video marketing tools that are in use this year, along with the video marketing platforms. The video tools featured in this guide include: Video Upload and Storage Tools Video Distribution Tools Video Promotion Tools Video Creation Tools Video Analytics Tools Video Monetization Tools Video Upload and Storage Tools Video files take up a lot of space, especially if you’re a videographer. In order to make things easier for you, we have compiled this list of the best video cloud storage services. Sync.com– Best for secure video storage pCloud– Best overall video cloud storage Icedrive– Best bang for your buck for video storage Google Drive– Best for collaboration IDrive– Online backup with excellent features for video storage MEGA– Great option for free video storage Dropbox– Easy-to-use video storage with an integrated media player Box– Unlimited but expensive video storage Many professional video creators use a NAS setup to organize their content, so the ability to back up network drives is also a huge bonus. Video Distribution Tools From paid options to free tools, here are the top video content distribution tools to use for social media; Facebook Instagram Twitter Pinterest Snapchat Linkedin For Video player options, consider; Youtube Vimeo Daily Motion Video Creation Tools As technology advances, we are now able to use a variety of software to streamline and improve marketing. Tools such as; Canva– This is a graphic design tool that allows you to create visually appealing videos, graphics, and presentations. You can use the tool to create professional-looking videos without the need for design skills or experience. Animoto-A cloud-based video creation tool that allows you to create professional-looking videos in minutes. With Animoto, you can easily add your own photos and videos, choose from a variety of styles and templates, and add text and music to your videos. Adobe Premiere Pro– A professional-level video editing tool that is widely used by filmmakers, video editors, and content creators. The tool offers advanced features, such as multi-camera editing, motion graphics, and audio effects, making it a popular choice for video marketing. Kapwig-Subtitles and meme generation are two of the most unique and popular features of this tool. Meme creators have been raving about it since its inception, and it’s certainly worth checking out. The freemium plan is more than enough to get started with, and the Pro plan is pretty cheap too, offering you a few additional features. Renderforest-This is an alternative to Animoto. There are five pricing plans available, so there is something for everyone. The free plan allows you to make videos up to three minutes long, which is great for those who want to try out the service without committing to a paid plan. Promo-One of the most popular video creation tools that can help you create captivating videos in minutes, without any prior video creation knowledge or expensive equipment. With a suite of easy-to-use tools and customizable templates, you can create a custom video in minutes, with just a few clicks. Rawshorts– Rawshorts is an AI-based video creation platform that lets you make professional videos. It provides templates, pre-made music, images, and scenes on a much larger scale than the previously mentioned tools. You can convert your content into impressive videos with your branding audio and visual elements. Biteable– Biteable is a great video creation platform that offers a free version initially. The tool has a wide variety of video templates and is also great for editing videos. Video Promotion Tools There are a few different ways you can promote your video content online. Besides optimizing them for SEO, you can also post them on your website, social media channels, and other online directories. That way, you can grow your online presence quickly and start generating leads and conversions. Here are some of the best video promotion tools for the job. Rafflepress-RafflePress is the best WordPress giveaway plugin for a few key reasons. Firstly, it’s a powerful plugin that allows you to create any type of giveaway contest and host it right on your WordPress website. Secondly, it comes with various templates designed to help promote your business, drive traffic to your site, and generate leads. Lastly, its drag-and-drop giveaway builder makes it really easy to get your giveaways looking exactly the way you want them to. It offers a free version with everything you need to create a simple contest in WordPress. But for the best features, RafflePress paid plans start from $39.20 per year. Seedprod– With SeedProd’s easy-to-use drag-and-drop landing page builder, you can create beautiful video landing pages to promote your video content. You can start from scratch with their blank template or use one of the many specialized landing page templates they offer. Either way, you’ll be able to create a stunning video landing page that will help you get more views and engagement for your videos. You can begin using SeedProd with the free version that’s available from WordPress.org. But, to get access to the best features and 100+ landing page templates, you’ll need to sign up for the paid version of SeedProd. Annual plans start at $39.50. Smash Ballon– Smash Balloon is a suite of powerful WordPress plugins that allow you to show social media feeds right on your WordPress website. The YouTube feed plugin, Feeds for YouTube Pro, is specially designed to help you display your YouTube videos, galleries, and playlists

The Best Effective Video Marketing Tools in 2023 Read More »

Software tools startups can use to boost growth and maximize efficiency

Leave a Comment / Digital Marketing, E-Commerce, Search Engine Optimization, Social Media, Web Development /

Startups have a startling failure rate of 90% so you need more than just an idea to ensure your business survives and grows. There are so many software tools available for startups and as a new business owner, you might get overwhelmed by all the options. With this article, you can narrow your choices by picking from the top game software tools. The emergence of Covid 19 highlighted the importance of a digital presence for your business, thanks to these digital solutions companies were able to connect with their customers while increasing sales. Here are things to consider before choosing software for startups ; Is the software easy to use? Is the pricing reasonable for you? Or do you have the option of a free trial or even a free basic version? Does the software allow you to share files with your team members? Can the software accommodate multiple users and accounts? Is the software compatible with other tools that you are already using? Are there video tutorials, live chat, or tech support to help a new user know how to use the software? SOFTWARE TOOLS PROJECT MANAGEMENT TOOLS If you want things to be done effectively, a project management tool is a MUST. Project management tools ensure everything is working smoothly and effectively by keeping track of deadlines, progress, and day-to-day tasks. Todoist and Airtable are project management tools that complement each other well, Todoist is a to-do list manager, essential to any project. This easy-to-use software offers features such as task management, collaboration tools, filters, and activity history. It offers a free plan that allows five non-archived projects, 300 tasks per project,20 active sections per project, and five collaborators per request. Airtable is a project management software that allows users to attach files, set deadlines, and assign ownership. Its drag-and-drop interface makes it easy to track data and create views suited for multiple applications. WEB DESIGN TOOLS Creating a website for your business is essential for your business, even if it is a simple website. It is a great platform to showcase your products or services. It also allows more interaction with your customers. With multiple website-building platforms, startups are spoiled for choice. Airtable is a free software that allows you to build your website quickly and easily, It offers themes and plug-ins to help customize your website making it look more authentic and professional Other website-building platforms are; Squarespace and Wix. E-MAIL COMMUNICATION TOOLS. Investing in email is the most effective way of getting ROI (Return on Investment ). It is a significant way to reach out to your target audience as you promote your services and products. For the long-term growth and success of your start-up, email marketing is a must. AWeber is an email marketing tool that offers a free plan for up to 500 subscribers. It allows users to send follow-up emails to subscribers after they sign up, and create beautiful, high-converting pages to capture leads, it also provides email templates to help you save time and stay consistent with your branding. Other Email marketing tools are; Mailchimp SOCIAL MEDIA MANAGEMENT TOOLS. Social media is a powerful tool, through social media you can reach a broad audience since location is no longer a factor. However, managing social media accounts is time-consuming and can be overwhelming. Hootsuite is a social media management tool that helps you manage all your social media platforms all in one place. It is free for up to three social media profiles. It offers features like posting and scheduling content, tracking social media analytics all in one place, and monitoring keywords and hashtags. Other social media management tools are; Buffer, Sprout Social, and Sendible. Have a look at our suggestions for Top 10 Best Free Social Media Management Tools CUSTOMER RELATIONSHIP MANAGEMENT TOOL. As a start delivering excellent customer service should be one of your top priorities. A Customer Relation Tool (CRM) helps manage your customers\’ data and interaction all in one place. It will help keep track of your customers\’\’ sales thus showcasing the outcome of your marketing efforts. Using customer relation management software gives you a competitive edge. Zoho CRM is a great free option that offers features such as SalesIQ (live chat), automation, insights, and reports. It also involves many integrations, such as Google Suite, MailChimp, QuickBooks, and Zapier. ACCOUNTING TOOL. Accounting and bookkeeping are crucial parts of a start-up\’s success. With the rise of technology, start-up founders have opted for cloud-based accounting apps since digital accounting applications can import your transcripts in mere minutes Wave is a great free option offering invoicing, payments, and accounting features. It has a payroll feature that is only applicable to USA& Canada and integrates with popular apps such as Stripe, PayPal, QuickBooks, and FreshBooks. ONLINE FILING TOOLS. Digital filing applications have become more popular, they make storing and locating your files much easier. It also makes it easy for start-up founders to access their files no matter where they are. DropBox is a free online filing tool that helps you with your business files. It offers 2GB of free storage and is very easy to use. You can access your files from anywhere and share them with anyone with its mobile app compatible with all devices. Another online filing software is Google Drive it works the same as DropBox but it integrates with Google’s suite products e.g. Gmail, and Google Docs. WEBSITE ANALYTICS TOOL. Website analytics tools are essential for understanding your audience and measuring your marketing efforts. Google Analytics provides insight into your website traffic. It allows you to see where your visitors are coming from, what they’re doing on your site, and whether they converted to clients. Other Website Analystic Tools are Mixpanel, KISSmetrics, and Clicky. MARKETING AUTOMATION TOOLS Once your start-up has gotten off its feet and is now attracting and gaining more customers, it is best to start using a marketing automation tool, that helps you automate your marketing tasks such as e-mail marketing, social media, and ads. HubSpot Sale is

Software tools startups can use to boost growth and maximize efficiency Read More »

Marketing, video marketing

The Complete Beginner\’s Guide to Effective Video Marketing

Leave a Comment / Digital Marketing /

The Complete Beginner\’s Guide to Effective Video Marketing As a content creator or small business, you may be curious about the best way to reach a broad base of viewers. The key is to increase visibility. Just look at how much video content has been watched over the last year! For maximum effectiveness, video promotion should involve a carefully planned plan, with a focus on expanding the return on investment, and an appreciation of how to make the most of video in various marketing initiatives. This article looks at the many advantages of video marketing, offers useful advice to help your business develop using video, and examines how to measure the success of a video. Creating a Video Marketing Strategy for Your Business Developing a clear strategy is the first step in Video Marketing. This includes figuring out who your target audience is, the purpose of your video, and the type of video that works best for that purpose. For instance, animated videos are perfect for explainer videos while live-action videos are suited to commercials. With this strategy in place, you can measure and assess the success of your video marketing campaign and make necessary adjustments along the way. Additionally, consider where customers are in their journey and tailor videos accordingly – if your goal is to increase brand awareness, focus on educating your audience about your products or services, keeping it general. On the other hand, videos that aim to drive conversions should be more specific and focus on addressing specific pain points and providing solutions. Some types of videos include: Animated Videos How-To Live stream Customer Testimonials Product demos Maximizing the ROI of Your Video Marketing Efforts Analytics can help you track views, clicks, and conversions, and you should adjust your strategy accordingly. For instance, if your video isn\’t performing as well as you\’d like, you may try promoting it on social media or running an ad campaign. You should also think of how to reuse your video content in other areas of your marketing. To maximize the ROI from your video marketing efforts, make sure to optimize it for SEO by updating the title, description, tags, transcriptions, and closed captions. Leveraging Video in Social Media Marketing Using social media platforms like Facebook, Instagram, and YouTube to host and share videos can be extremely effective. With features like live streaming, stories, and IGTV, you have an endless array of possibilities. The key is to create engaging and shareable content, use relevant hashtags and interact with your audience in order to convert followers into customers and increase brand awareness and sales. It\’s also important to consider the platform when utilizing video for social media marketing; for example, short, visually appealing videos would be best for Instagram whereas YouTube is better suited for longer, more informative ones. Don\’t forget to utilize the features of each platform such as Instagram stories or Facebook live to boost traffic. Using Video to Increase Engagement and Conversion Rates Video marketing has many advantages, one of which is the potential to boost engagement and conversion rates. The secret to achieving this goal is to use storytelling to illustrate a problem, and how your product or service can solve it. Also, adding a call-to-action in your video can prompt viewers to take action and thus, increase conversion rates. It\’s essential to consider the length of videos when aiming for higher engagement and conversion rates; short videos (30 seconds) are great for quickly capturing viewers\’ attention, while longer ones (2-5 minutes) are more suitable for providing more detailed information and creating credibility with the audience. The Importance of Video SEO for Driving Traffic to Your Website Optimizing your video content for search engines like Google is known as Video SEO. You can do this by optimizing your video title, description, and tags; creating transcripts and closed captions; and incorporating keywords into your video title and description. Structured data for video content also helps search engines understand the content and context, which can help boost visibility in search results and get your video seen by the right people. Measuring the Success of Your Video Marketing Campaigns Utilizing programs like Google Analytics, you can keep a record of the website visits and sales that can be attributed to video marketing. When you keep track of how your campaigns are performing, you can make decisions based on data and refine your video marketing plan The Role of Video in Lead Generation and Nurturing Video can be used to not only produce but also foster leads. It can be a helpful tool for teaching and informing prospective customers about your offerings, as well as providing a prompt to act through the video. Additionally, it can be used to nurture leads by giving them useful data and keeping them interested in your company. This raises the possibility of them transforming into paying customers. Overall, your guide will look like this: Define your target audience: By researching their demographics, interests, and pain points, define your target audience. Set your goals: Determine what you want to achieve through video marketing, such as brand awareness, lead generation, or customer engagement. Choose a type of video: Select the type that aligns with your goals, such as explainer videos, product demos, testimonials, or tutorials. Plan your content: Script your video, select a location, and plan the visual elements, including lighting and camera angles. Invest in equipment: Use a quality camera, tripod, and microphone to ensure professional-looking videos. Edit your video: Use video editing software to enhance the visuals and audio, and add text and graphics to highlight important information. Optimize for distribution: Add captions and transcripts, and optimize for different platforms by selecting the correct aspect ratio, file format, and resolution. Promote your video: Share your video on your website, social media, and other channels, and consider paid promotion to reach a wider audience. Analyze your results: Track and measure the performance of your videos using analytics tools, such as views, engagement, and conversions. That\’s the

The Complete Beginner\’s Guide to Effective Video Marketing Read More »

Top 10 upcoming digital marketing agencies in Kenya

1 Comment / Digital Marketing /

Top upcoming digital marketing agencies in Kenya    A recent study by Hootsuite revealed that there are 21.75 million internet users in Kenya and the number is only rising, this means brands have more access to millions of people daily.  With this much freedom and access businesses and brands have looked to digital marketing agencies to help them navigate the digital world bringing extensive growth to their businesses. Digital marketing agencies incorporate their expertise and knowledge to grow businesses and brands online providing a more professional and polished outlook on content made and published. Now that we have established that hiring a digital marketing agency is a very smart move for your business, let\’s take a look at who are the top upcoming digital marketing agencies in Kenya.   THE TOP 10 DIGITAL MARKETING AGENCIES  Native Wave Media. Native wave media is one of Kenya\’s upcoming digital marketing agencies because of its unique and hands-on approach. They help guide brands to grow their online presence through out-of-the-box design ideas and effective digital solutions. The marketing agency has contributed to the digital expansion and growth of innovative and growth-focused companies by incorporating its expertise in digital marketing tools, design, marketing operations, website development, and digital optimization. They solve their clients\’ digital marketing problems with implementable solutions tailored specifically for them. Contact Native Wave Media for all your digital marketing needs to bring a competitive edge to your business and brand  Archer Digital. Archer Digital is a humble team of designers, photographers, filmmakers, developers, and strategic thinkers who are passionate about helping our clients reach their goals through Digital Marketing. They help their clients conceptualize, design, and deliver digital content. Their creative department comes up with epic ideas that redefine the category and reorganize how people think. They work with brands that are committed to their customers and want to make an impressionable mark. They help develop brands\’ visions to life for all budget ranges. Click Interactive Media. Click interactive media is a full-service creative agency in Kenya. They specialize in website development and digital campaigns. They are known for their dazzling and over-the-top ideas, and they help build brand identities that last. It is a multi-disciplinary company whose mission is to create value through technology, marketing, and design.    Growthpad Digital Consultation. Growthpad digital consultation is a digital experience agency that specializes in helping companies build their digital presence across online platforms. The agency brings experience that covers the likes of strategy, cinematography, and animation. They deliver impactful consumer experiences driven by innovation and insight.    Dotsavvy Africa.   Dotsavvy Africa provides integrated digital business solutions to some of Africa\’s biggest businesses and most loved brands. They are more than a digital marketing agency, they are focused on more fresh, out of the box for progressive businesses and brands that want to disrupt the status quo. They provide Professional photography and video production among other services.  Hakika Marketing .  Hakika is a digital agency based in Nairobi. They specialize in brand visibility and reputation through creative content. They major in Video, Animation, Graphics, and Photography. They help grow brand visibility and reputation through creative content creation. They also offer result-driven digital marketing services that help brands get a return on their investment.   Akus Digital Solution .   Akus Digital Solution is a digital marketing company in Nairobi whose primary objective is to help businesses grow and build their brand. They seek to understand their client\’s business goals. They customize digital solutions based on the brand\’s goals and needs. They focus on long-term strategic partnerships and opportunities to grow their clients\’ brands. This one-stop digital marketing agency provides various services like Web design, social media marketing, content marketing, and lead generation services to clients of all industries.   Oradma. Oradma is a full 360 digital marketing agency based in Nairobi, Kenya. They provide a wide array of integrated Digital marketing solutions for their clients. They are more than just a digital marketing agency. They help their clients capture their vision and bring their digital space to life, they invest a lot in updating their team with the most relevant skills and knowledge to be able to deliver top-notch digital marketing skills to their clients. Their growth is rooted in a foundation of creativity, innovation, and efficiency. Trio Digital. Trio Digital is a Nairobi-based digital marketing firm in Kenya. The company provides hand-crafted digital marketing solutions that help clients effortlessly connect with their customers. Compelling design and strategic thinking are their specialties. The services they offer are not limited to SEO, SMM, Web design management, and optimization they also offer event management. They are located in Westlands, Njema Court. Trio Digital has partnered with a few brands like Rosslyn Riviera Mall, creative Moments, and Urban Live events. Grid Branding Solutions. Grid Branding Solutions Limited is aimed at providing the best solutions to corporates, small businesses, and other institutions helping them in advertising and marketing. They make sure that their client\’s brands stand out in a highly competitive market. They help businesses in their day-to-day operations to improve their communication, customer relations, and overall brand recognition. They specialize in creative design, web development, brand development, photography, and digital marketing. Conclusion. In conclusion, with the world  increasingly going digital,it is imperative to know how to choose the right digital marketing agency . Analyze your brand\’s goals and needs, as well as the qualities of the digital marketing agency you are considering. Your brand and you will be able to choose the best digital marketing agency with the above list.  

Top 10 upcoming digital marketing agencies in Kenya Read More »

how to make money blogging

How to pick a Profitable Blog Niche

Leave a Comment / Digital Marketing /

How to pick a Profitable Blog Niche Last week, we briefly discussed different types of blogs you can do remotely. Today I\’ll talk about how you can decide what to blog about. In order to pick what blog niche to specialize in, let me explain what it is. A blog niche is basically picking a specific topic to blog about. It’s another way of asking yourself what to blog about. But before narrowing down on your niche, you need to ask yourself the following questions; What kind of information will my blog offer? What are the goals of your blog? Will the content vary from post to post? How will I share my content? Will people care about what I have to say? How can I monetize it? Finding a Niche that Interests you. It\’s your expertise that gets you reliable content to increase your social media traffic when you write about a topic you\’re passionate about. However, remember to cater to the needs and interests of your target audience. Your ideal readership will help guide your blog content creation process and help you decide what topics should be covered on your blog. Finding a Topic. You have identified a topic that interests you and your audience, what do you do next? Narrow it down to be much more focused. Let’s say you want to do a food blog. In order to build a more focused target audience, you can choose to focus on plant-based nutrition, for a clear niche to set you apart from other food blogs out there. Instead of marketing as a broad topic, you can focus specifically on digital marketing and SEO like Native Wave Media. Your content gets to have more clearly defined guardrails that keep you on message for what your audience will come to expect. P.S: Choose a less competitive trending topic but with a high potential to grow. Google Trends can give you insights into whether your chosen topic can thrive. Tips on finding a Topic. Jot down your ideas Consider the blogs, magazines, or books you enjoy. Write down the topics from those, to identify a pattern of what interests you that could help you focus on a particular blog niche. List down your past jobs, experiences, or hobbies. You might find that there are elements of your employment or hobbies that you do want to blog about or a core thread that ties several elements of your life together. Run through a list of popular topics. If you’re still stuck searching for blog niche ideas, here’s a list that isn’t likely to go out of style anytime soon: Personal Finance. Investing and navigating the stock market, as well as debt, increasing income, reducing expenses, and increasing income. For Example; Nash Thuo where you can get access to curated Kenyan finance guides to fit your needs. Health and Wellness. A wide range of topics is covered, such as weight loss, mental health, and alternative therapies. For instance, Sonima or HealthyU. Self-Improvement. Different age groups, different philosophies, or styles may be targeted (e.g. college students, midlife professionals, retirees). Check out Vusi Thembekwayo podcast for inspiration Building websites. Write about topics such as how to make a website, what are the best website builders, etc., integrating your technical skills. Native Wave Media has good content on web design, digital marketing, and SEOs. Parenting. Write about parenting at different stages: babies, toddlers, school kids, teens, and adult kids, plus different parenting methods. “What to Expect” gives you a realistic view of pregnancies and giving birth. Lifestyle. It includes the person’s interests and hobbies too. It can also be routine. In other words, it is a nutshell of your lifestyle. Goop by Gwyneth Paltrow covers beauty, fashion, wellness, food, and style. Another would be “A girl in Progress”. A blog for women working on themselves for themselves. How to monetize your Blog. There are many ways by which you can monetize your blog. But before monetizing, you need to establish whether you have a paying audience. To do that ask yourself these questions; Are there any books or magazines relating to this niche? The point is to evaluate whether or not others are already earning revenue in this space. Are there products (or services) aimed at this audience? The existence of lots of products is (a) a sign that there’s a paying audience out there and (b) a source of potential advertising or affiliate programs to generate income for you. Are companies advertising products related to your keywords? If you can’t find ads for any (or many) of your keywords, then you might find this is a tricky topic to monetize. Pro tip: Create Google Alerts for relative terms you want to monitor in your niche. And a keyword planner like Twinword Ideas to evaluate your content. Where to host your blog? When considering what platform will be best for your blog, think about the audience that it\’ll be attracting and how much time you have for writing posts. You can choose free or paid platforms like WordPress, Weebly, or Wix. Another factor to consider is whether you want to run the blog on your own or hire someone else to host it for you. If you want to find a solo-hosted platform, here are a few options that might suit your needs: WordPress Tumblr Wix Blogger Medium Validate your blog. Come up with ideas, write guest posts, start a Facebook page and finally publish a few articles on your blog to see how early readers react before you go all in on investing in this particular blog niche. The Takeaway. Throughout this piece, have you noted which topics interest you? Is it a topic that has a long, profitable future? By leveraging your expertise, expanding your knowledge, researching, following market trends, and using data to validate your niche selection, you are on the path to long-term success. By Grace Mwarania.

How to pick a Profitable Blog Niche Read More »